Kantar's Profiles Blog

Dennis Sewberath

Director, Creative Research
As Lightspeed GMI’s Director of Creative Research, Dennis is responsible for online and mobile programming and design, focusing on interactivity in traditional survey design with attention in data storage and the way of presenting this in real-time portals.

Recent Posts

Research & Results 2014 – Fighting Against Boring Surveys

Posted by Dennis Sewberath on Nov 12, 2014

In previous years, I attended Research and Results in Munich as a guest. This year, I was happy to present The Art of Bonsai Survey Design, one of many award winning papers from Jon Puleston, for Lightspeed GMI. The free entrance makes it possible for every market researcher to gain information and industry insights at Research & Results. And, every year it becomes more international, not just the exhibitors -- some lectures were presented in English with the option to wear a headphone and listen in German.

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Topics: Mobile, Survey Design

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