Australia may have been a slow starter in ecommerce, but the pace is definitely picking up. Consumers are regularly buying goods and services via the internet, with 20% of our Australian panellists having made a purchase online in the last 24 hours. And with 79% of Australians using the internet, meaning a massive 18 million consumers are active online across the country. It is no wonder that marketers, businesses and researchers alike are taking notice.
Lamia Lee
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Prior to joining Lightspeed GMI, Lamia served in multiple market research roles, including Country Manager and Client Relationship Director. She is a graduate of University of Western Sydney.
Recent Posts
This week, we asked panelists in the Asia Pacific region how they plan to celebrate Valentine's Day this year. In Australia, 51% of respondents said that they do not celebrate Valentine's Day, as did 42% in Korea. In other countries, such as China and Japan, panelists will be celebrating by exchanging gifts, flowers and chocolates, and/or dining out for the occasion. See the full results of our survey below.
Topics: Holidays, Infographics
Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement.
Topics: Market Research Trends, Innovation