Accelerate your Business Growth with Expert Market Research Today

Unlock reliable data-backed answers fast. Kantar Profiles delivers flexible and globally scalable market research solutions that power strategic decision-making. 

 

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Ready to Accelerate Your Business Growth?
 
Whether you're conducting brand tracking, ad testing, or segmentation studies, our proprietary panels give you access to reliable, high-performing respondents:

  • Tap into a premium consumer research panel with over 170M+ global participants
  • Target precisely with up to 4,800+ panelist attributes across 100+ markets
  • 20+ years of experience building consumer survey panels with high engagement and global relevance
  • Proprietary anti-fraud system outperforms most panel providers in market research to ensure data is reliable

About Kantar Profiles

Kantar’s Profiles division is the industry’s most trusted strategic partner for essential data collection. With access to more than 170 million people in over 100 global markets, we provide unrivalled global reach via our flexible research solutions.  

How We Help Business Make Smarter Decisions

Managed Research Solutions

Managed Research Solutions

Custom Surveys Built for Your Brand 

Whether you have a survey ready to field or need support from our research experts, Kantar Profiles' Custom Survey Solutions offer unparalleled flexibility for quick-turn, omnibus and complex research: 
 
  • Get the services you need, including survey programming, design consultation, analytics, sampling and project management
  • Support across critical research areas, including brand tracking, concept evaluation, ad testing, and segmentation, and ad hoc research
  • Built-in reporting tools, including dynamic dashboards, crosstabs, and real-time, powerful reporting tools
Quick Turn Surveys

DIY Solutions 

Get Insights 50% Faster with DIY Solutions

Need decisions fast? Kantar Profiles' DIY survey solutions deliver data in as little as one day: 
 
  • Build and launch surveys on your time with our easy and intuitive Accelerated Answers platform - starting from scratch or leveraging your templates
  • Custom surveys with reliable data, sampling from the most trusted source of online panellists
  • Expert support when and where you need it, our experts are here to ensure your research is successful from start to finish
Connected Data Solutions

Connected Data Solutions

Build a Holistic View of your Audience  

Make your research work harder for you by matching and appending other data sources to your survey-based research.
 
  • Enrich profiles and survey data with third-party attributes like lifestyle and social data for deeper insights
  • Create addressable audiences for digital advertising using segments identified through your survey research
  • Validate the accuracy or performance of your ad audience or campaigns 

 

Why Leading Companies Choose Kantar Profiles

Kantar Profiles isn't just a research company—it's a strategic extension of your team. 
 
Worldwide Web Network

Challenge

When one of the largest electronics companies in the world needed a faster, cheaper alternative to traditional research they turned to Kantar Profiles.
Technology AI brain

Insight

They tapped into Kantar Profiles’ vast global panel network, connecting with respondents in markets they needed to reach faster, and ultimately make insight-led decisions. 
Strategy target

Impact

Kantar Profiles provided the electronics giant a quick-turn solution that gave the company fast and confident survey answers, and flexibility to launch research anytime.

Get In Touch

Contact the Profiles team at Kantar to learn how you can leverage our survey and research expertise, and access our global network of more than 170 million research panellists. Get the data and answers you need in a way that works for you. 

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