Reliable Panels for Dependable Research Data

Connect to global, verified panelists through Kantar Profiles' trusted network of deeply profiled, fraud-protected research panels. Access consumers with flexible, fast, and globally scalable survey solutions that power strategic decision-making.

 
 
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Ready to Accelerate Your Business Growth?
Whether you're conducting brand tracking, ad testing, or segmentation studies, our proprietary panels give you access to reliable, high-performing respondents:

  • Tap into a premium consumer research panel with over 170M+ global participants
  • Target precisely with up to 4,800+ panelist attributes across 100+ markets
  • 20+ years of experience building consumer survey panels with high engagement and global relevance
  • Proprietary anti-fraud system outperforms most panel providers in market research to ensure data is reliable

About Kantar Profiles

Kantar’s Profiles division is the industry’s most trusted strategic partner for essential data collection. With access to more than 170 million people in over 100 global markets, we provide unrivalled global reach across all industries.  

How We Help Business Make Smarter Decisions

Managed Research Solutions

Managed Research Solutions

Custom Surveys Built for Your Brand 

Whether you have a survey ready to field or need support from our survey experts, Kantar Profiles' Custom Survey Solutions offer unparalleled flexibility for quick-turn, omnibus and complex research: 
 
  • Get the services you need, including survey programming, design consultation, analytics, sampling and project management 
  • Support across critical research areas, including brand tracking, concept evaluation, ad testing, and segmentation, and ad-hoc research
  • Built-in reporting tools, including dynamic dashboards, crosstabs, and real-time, powerful reporting tools
DIY Solutions

DIY Solutions 

Get Insights 50% Faster with DIY Solutions 

Need decisions fast? Kantar Profiles' DIY survey solutions deliver data in as little as one day: 
 
  • Build and launch surveys on your time with our easy and intuitive Accelerated Answers platform - starting from scratch or leveraging your templates 
  • Custom surveys with reliable data, sampling from the most trusted source of online panelists
  • Expert support when and where you need it, our experts are here to ensure your research is successful from start to finish
Connected Data Solutions

Connected Data Solutions

Build a Holistic View of your Audience 

Make your research work harder for you by matching and appending other data sources to your survey-based research.  
 
  • Enrich profiles and survey data with third-party attributes like lifestyle and social data for deeper insights
  • Create addressable audiences for digital advertising using segments identified through your survey research
  • Validate the accuracy or performance of your ad audience or campaigns 

 

Why Leading Companies Choose Kantar Profiles

Kantar Profiles isn't just a research company—it's a strategic extension of your team. 
 
Panel Challenges

Challenge

A global fast-food chain needed market insights from panels around the world to guide menu choices and expansion plans. 
Panel Insights

Insight

Kantar Profiles optimised the brand’s custom tracker, refining for clarity, then scaled the study from one country to 30+ countries using our proprietary respondent network. 
Panels Impact

Impact

Insight into fast-food habits in tough-to-reach regions now drive the chain's market expansion, including successful market entry in the UK, Australia, Chile, and Caribbean Islands.

Get In Touch

Contact the Profiles team at Kantar to learn how you can leverage our survey and research expertise, and access our global network of more than 170 million research panelists. Get the data and answers you need in a way that works for you. 

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