--- title: Kantar's Profiles Blog | Ask the Expert description: Ask the Expert | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Welcome to 2020! A Deeper Understanding of People for the Year ahead](https://info-profiles.kantar.com/welcome-to-2020) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 5, 2020 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/2020%20Kantar%20stock%20photos/GettyImages-146770485.jpg)](https://info-profiles.kantar.com/welcome-to-2020) 2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D. We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world. **So, what does this mean for you in 2020?** [Read More](https://info-profiles.kantar.com/welcome-to-2020) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/welcome-to-2020#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on May 3, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/911901686.jpg)](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).  [Read More](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Mobile Advertising](https://info-profiles.kantar.com/topic/mobile-advertising), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [media buying](https://info-profiles.kantar.com/topic/media-buying), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask the Lightspeed Expert: Healthcare Data Collection](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Mar 27, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LSH%20Stock%20Images/922708030.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences. [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-healthcare-data-collection#comments-listing) Topics: [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [media buying](https://info-profiles.kantar.com/topic/media-buying), [data append](https://info-profiles.kantar.com/topic/data-append), [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask The Lightspeed Expert: The Mobile Impact](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 21, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/woman%2c%20mobile%20device%2c%20hands%206.jpeg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) “You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why. In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask the Expert: Data Collection & Consumer Insights](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 26, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/613672992.jpg)](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, [evaluate how we’re sampling and sourcing respondents](https://blog.lightspeedresearch.com/ask-the-lightspeed-expert-sampling-sourcing) and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover. [Read More](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask the KANTAR Expert: Sampling & Sourcing](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Feb 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/multiple%20mobile%20phones.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing#comments-listing) Topics: [Dynamic Sourcing](https://info-profiles.kantar.com/topic/dynamic-sourcing), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Panels](https://info-profiles.kantar.com/topic/panels), [online surveys](https://info-profiles.kantar.com/topic/online-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - 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