--- title: Kantar's Profiles Blog | Customized Advertising description: Customized Advertising | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Brands Can Weather Extreme Content Storm Without Heading for the Exits](https://info-profiles.kantar.com/extremecontent) Posted by [Frank Kelly](https://info-profiles.kantar.com/author/frank-kelly) on Apr 3, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/112.jpg)](https://info-profiles.kantar.com/extremecontent) Brands have sought to distance themselves from being associated with extreme or offensive content, but pulling advertising wholesale may prove to be an equally extreme measure. WPP CEO Martin Sorrell acknowledged that brands had valid concerns regarding where their advertisements appear, but cautioned that the full boycott employed by some of the world’s leading brands was not in their best interest. [Read More](https://info-profiles.kantar.com/extremecontent) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/extremecontent#comments-listing) Topics: [Customized Advertising](https://info-profiles.kantar.com/topic/customized-advertising), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting) ## [Sports Marketing: Trying to avoid ads? Think again.](https://info-profiles.kantar.com/trying-avoid-ads-think/) Posted by [Eric Lindner](https://info-profiles.kantar.com/author/eric-lindner) on Apr 2, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog_background.jpg)](https://info-profiles.kantar.com/trying-avoid-ads-think/) If you’re anything like me, you’re reaching for your mobile device as soon as the commercial break hits to answer a text, email, or simply refresh social media apps to see the latest and greatest. Well guess what, you are the most important part of how custom content works for sports advertising. 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