---
title: Kantar's Profiles Blog | health tech
description: health tech | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues.
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# Kantar's Profiles Blog

## [Health Tech: The Physician Perspective](https://info-profiles.kantar.com/health-tech-the-physician-perspective)

 Posted by [Matt Titus](https://info-profiles.kantar.com/author/matt-titus) on Jan 14, 2019

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[![](https://info-profiles.kantar.com/hubfs/LSH%20Stock%20Images/GettyImages-512136841.jpg)](https://info-profiles.kantar.com/health-tech-the-physician-perspective)

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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