Kantar's Profiles Blog

Health Tech: The Physician Perspective

Posted by Matt Titus on Jan 14, 2019

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

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Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

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