--- title: Kantar's Profiles Blog | mobile marketing research description: mobile marketing research | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Ask The Lightspeed Expert: The Mobile Impact](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 21, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/woman%2c%20mobile%20device%2c%20hands%206.jpeg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) “You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why. In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Mobile Survey vs. Modern Survey - What's the Difference?](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) Posted by [May Ling Tham](https://info-profiles.kantar.com/author/may-ling-tham) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/mobile%20vs%20modern.jpg)](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) We define a “mobile friendly survey” different from a “modern survey.” [A modern survey involves more than a device agnostic design](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys); all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:  [Read More](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Online Behavior: Mobile vs Desktop](https://info-profiles.kantar.com/online-behavior-mobile-vs-desktop) Posted by [Lous van Eijndhoven](https://info-profiles.kantar.com/author/lous-van-eijndhoven) on Apr 12, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/mobilephone_hands%20and%20laptop.jpg)](https://info-profiles.kantar.com/online-behavior-mobile-vs-desktop) One of the trends within organizations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s needs and successfully respond on that. [Read More](https://info-profiles.kantar.com/online-behavior-mobile-vs-desktop) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/online-behavior-mobile-vs-desktop#comments-listing) Topics: [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [The Logic of Mobile](https://info-profiles.kantar.com/the-logic-of-mobile) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Jun 13, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/13%20(1).jpg)](https://info-profiles.kantar.com/the-logic-of-mobile) *"If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead."* *- Jamie Turner, [60SecondMarketer.com](http://60secondmarketer.com/blog/2014/07/21/top-10-ways-to-use-mobile-marketing-to-grow-your-business/)* [Read More](https://info-profiles.kantar.com/the-logic-of-mobile) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/the-logic-of-mobile#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [Mobile has Changed and Nothing is Different (in Marketing Research)](https://info-profiles.kantar.com/everything-has-changed-and-nothing-is-different) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Apr 18, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/mobile.jpg)](https://info-profiles.kantar.com/everything-has-changed-and-nothing-is-different) According to a [January 2017 Pew Research report,](http://www.pewinternet.org/fact-sheet/mobile/) the vast majority of Americans – 95% – now own a cellphone of some kind; the share of Americans that own smartphones rose to 77%, up from just  35% in Pew Research Center’s first survey of smartphone ownership conducted just six years ago. And recently, [*MediaPost*](http://www.mediapost.com/publications/article/294730/mobile-to-give-live-streaming-video-targeting-a-b.html) cited Cisco's [Visual Networking Index (VNI) Global Mobile Data Traffic Forecast (2016 to 2021)](http://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html?CAMPAIGN=MobileVNI2015&COUNTRY_SITE=us&POSITION=PR&REFERRING_SITE=SocialMedia&CREATIVE=PR+to+VNI+page) which reported, “that by 2021, more members of the global population will use mobile phones -- 5.5 billion -- than have bank accounts at 5.4 billion, running water at 5.3 billion or landlines at 2.9 billion.” There’s no doubting that mobile is now mainstream, but [online surveys still outrank mobile surveys in digital data collection methods](https://www.greenbook.org/GRIT_Q3-Q4-2016.html) according to the latest GRIT Report. [Read More](https://info-profiles.kantar.com/everything-has-changed-and-nothing-is-different) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/everything-has-changed-and-nothing-is-different#comments-listing) Topics: [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [THE WORLD IS GOING MOBILE: HERE'S WHAT IT MEANS](https://info-profiles.kantar.com/the-world-is-going-mobile-heres-what-it-means) Posted by [David Shanker](https://info-profiles.kantar.com/author/david-shanker) on Jan 10, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog_DavidShanker_MobileStat.jpg)](https://info-profiles.kantar.com/the-world-is-going-mobile-heres-what-it-means) It’s been said for years that now is the time for mobile research, but we never seem to make the progress we want or need to make. But, now is really the time for mobile in market research. Why? Because we need to communicate with consumers/panelists in the way that they communicate, and the best way to accomplish this is by going mobile. [Read More](https://info-profiles.kantar.com/the-world-is-going-mobile-heres-what-it-means) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-world-is-going-mobile-heres-what-it-means#comments-listing) Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [Being ‘smart’ with your data integration](https://info-profiles.kantar.com/being-smart-with-your-data-integration) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Aug 16, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1432850252397-8be919d9ba23_jpg.jpg)](https://info-profiles.kantar.com/being-smart-with-your-data-integration) Most of us know that the mobile phone industry is on a pretty serious surge of personal use. In fact, think of one person you know that does not have a mobile phone. Coming up short? This is precisely the reason why all marketing researchers should have a strong focus on mobile. [Read More](https://info-profiles.kantar.com/being-smart-with-your-data-integration) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/being-smart-with-your-data-integration#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [Four Tips for Mobile Market Research](https://info-profiles.kantar.com/four-tips-for-mobile-market-research) Posted by [Sarah Canning](https://info-profiles.kantar.com/author/sarah-canning) on Jul 5, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/4-tips.jpg)](https://info-profiles.kantar.com/four-tips-for-mobile-market-research) Mobile phones provide an ideal method to collect and understand consumer behavior. Given their ability to capture real time responses, there are endless opportunities with mobile market research that we can utilize or further develop. As researchers, to capture authentic and honest input, we must implement best practices. Marketing researchers need to think mobile and consumer, first. [Read More](https://info-profiles.kantar.com/four-tips-for-mobile-market-research) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/four-tips-for-mobile-market-research#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - 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