--- title: Kantar's Profiles Blog | Research Quality description: Research Quality | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Welcome to 2020! A Deeper Understanding of People for the Year ahead](https://info-profiles.kantar.com/welcome-to-2020) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 5, 2020 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/2020%20Kantar%20stock%20photos/GettyImages-146770485.jpg)](https://info-profiles.kantar.com/welcome-to-2020) 2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D. We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world. **So, what does this mean for you in 2020?** [Read More](https://info-profiles.kantar.com/welcome-to-2020) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/welcome-to-2020#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Five Reasons the Kantar Profiles Network improves your access to actionable data](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) Posted by [Andrew Cayton](https://info-profiles.kantar.com/author/andrew-cayton) on Dec 5, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/network%20social/Blog-KantarProfilesNetwork_twitter.jpg)](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this? Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data… [Read More](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data) Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog-post-generatequalitydata-2.jpg)](https://info-profiles.kantar.com/steps-to-generate-quality-data) Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets. [Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Reducing false positives in survey data quality checks](https://info-profiles.kantar.com/reducing-false-positives-in-survey-data-quality-checks) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on May 9, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/iStock_000012995878Small_jpg.jpg)](https://info-profiles.kantar.com/reducing-false-positives-in-survey-data-quality-checks) Many clients include quality checks in surveys to make sure respondents are engaged and are answering honestly. However, many of these checks identify false positives, which often mean valid, engaged respondents are thrown out of the sample. How can we reduce false positives?  [Read More](https://info-profiles.kantar.com/reducing-false-positives-in-survey-data-quality-checks) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/reducing-false-positives-in-survey-data-quality-checks#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality) ## [Seven Key Questions Marketing Researchers Are Asking Today](https://info-profiles.kantar.com/seven-key-questions-marketing-researchers-are-asking-today) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Mar 1, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/iStock_000008108673Medium_jpg..jpg)](https://info-profiles.kantar.com/seven-key-questions-marketing-researchers-are-asking-today) The Marketing Research Shared Interest Group (SIG) of the Cincinnati American Marketing Association meets monthly to discuss industry issues, growing trends, techniques and methodologies. During the February meeting, Brian Lamar from EMI Research Services led a great discussion across multiple industry topics. One common thread across all key points: clients. [![How do we rebuild the brand of marketing research? ](https://no-cache.hubspot.com/cta/default/641505/2731fe34-efd3-474e-8bd9-d4044c9825f3.png)](https://cta-redirect.hubspot.com/cta/redirect/641505/2731fe34-efd3-474e-8bd9-d4044c9825f3) [Read More](https://info-profiles.kantar.com/seven-key-questions-marketing-researchers-are-asking-today) 3 Comments [Click here to read/write comments](https://info-profiles.kantar.com/seven-key-questions-marketing-researchers-are-asking-today#comments-listing) Topics: [Market Research Trends](https://info-profiles.kantar.com/topic/market-research-trends), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research) ## [An Open Discussion on the Impact of Respondent Sourcing](https://info-profiles.kantar.com/open-discussion-impact-respondent-sourcing/) Posted by [Frank Kelly](https://info-profiles.kantar.com/author/frank-kelly) on Jul 8, 2015 - [Tweet](https://twitter.com/share) Research clients should learn how the source of their respondents affects research data. At Lightspeed GMI, we have been observing some very significant differences depending on the source of the data. The way a respondent enters a study will impact the overall data quality obtained from that respondent. It is not a story of good and bad, but rather just a case of significant differences; ignoring these differences could result in poor quality research. [Read More](https://info-profiles.kantar.com/open-discussion-impact-respondent-sourcing/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/open-discussion-impact-respondent-sourcing/#comments-listing) Topics: [Dynamic Sourcing](https://info-profiles.kantar.com/topic/dynamic-sourcing), [Research Quality](https://info-profiles.kantar.com/topic/research-quality) ## [Should you leave your sample to chance?](https://info-profiles.kantar.com/leave-sample-chance/) Posted by [Frank Kelly](https://info-profiles.kantar.com/author/frank-kelly) on Mar 11, 2015 - [Tweet](https://twitter.com/share) As online research has transitioned over the past 15 years from random digit dialing or door-to-door methods to online, a shift from probability to non-probability sampling has occurred. To assuage the concerns of researchers, rigorous sampling methods were developed to ensure representative samples. Despite this, however, there has been a rapid change in sampling practices as respondent efficiency became the focus of fieldwork companies and respondent routing replaced traditional sampling for much of the market research industry. [Read More](https://info-profiles.kantar.com/leave-sample-chance/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/leave-sample-chance/#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - 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