--- title: Kantar's Profiles Blog | Sourcing description: Sourcing | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Five Reasons the Kantar Profiles Network improves your access to actionable data](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) Posted by [Andrew Cayton](https://info-profiles.kantar.com/author/andrew-cayton) on Dec 5, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/network%20social/Blog-KantarProfilesNetwork_twitter.jpg)](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this? Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data… [Read More](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data) Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog-post-generatequalitydata-2.jpg)](https://info-profiles.kantar.com/steps-to-generate-quality-data) Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets. [Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Accessing the Already Connected Consumer](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Posted by [Jeff Tsui](https://info-profiles.kantar.com/author/jeff-tsui) on Nov 7, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/GettyImages-690900394.jpg)](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.  [Read More](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/accessing-the-already-connected-consumer#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Social Media](https://info-profiles.kantar.com/topic/social-media), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Using Chatbot Technology to Enhance Audience Understanding](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) Posted by [Wei Guo](https://info-profiles.kantar.com/author/wei-guo) on Jun 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/983456560.jpg)](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers. [Read More](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [APAC](https://info-profiles.kantar.com/topic/apac), [qualitative research](https://info-profiles.kantar.com/topic/qualitative-research), [quant vs. qual](https://info-profiles.kantar.com/topic/quant-vs-qual), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Ask the KANTAR Expert: Sampling & Sourcing](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Feb 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/multiple%20mobile%20phones.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing#comments-listing) Topics: [Dynamic Sourcing](https://info-profiles.kantar.com/topic/dynamic-sourcing), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Panels](https://info-profiles.kantar.com/topic/panels), [online surveys](https://info-profiles.kantar.com/topic/online-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - 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