In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this?
Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data…
Topics: Digital Data Collection, Research Quality, Innovation, Online Sampling, Market Research, Digital Consumer, Marketing Research, Data Quality, Panels, Consumer Insights, marketing research best practices, modern surveys, Sourcing
Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.
Topics: Research Quality, Innovation, Survey Length, Survey Design, Online Sampling, Market Research, Data Quality, marketing research best practices, Survey Engagement, modern surveys, Sourcing
Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.
Topics: Mobile, Social Media, Survey Design, Online Sampling, Digital Consumer, Consumer Insights, modern surveys, Sourcing
We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.
Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing
There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?
Topics: Dynamic Sourcing, Online Sampling, Panels, online surveys, Sourcing, Ask the Expert
