探索中国电动汽车品牌在国际上的制胜潜力

Explore the potential of Chinese EV brands to win internationally

中国政府致力在2030年前实现碳达峰，当中推广绿色运输是其中一个主要政策方向。 2022年，中国占全球电动汽车销量的半数以上，是世界上最大，同时也是增长速度最快的电动汽车市场之一。世界顶级的数据，洞察咨询服务商 - 凯度最近围绕这个具增长潜力的市场意向进行调查。透过LifePoints社区，调研使用在线问卷方式收集了美国、中国大陆、香港、德国、挪威、丹麦和瑞典的4,620 名消费者的意见。除了了解消费者对购买电动车的动机和阻碍外，调研结果亦包含客户购买旅程和接触点、中国电动汽车品牌在国内的市场定位及其在国际上的制胜潜力。

The Chinese government is committed to reaching carbon emission peak by 2030, and the promotion of new energy vehicles is one of the main policy directions. In 2022, China accounted for over half of global electric vehicle (EV) sales, making it the world's largest and one of the fastest growing EV markets. Kantar has recently conducted a study to understand consumer sentiment towards this high-potential market. The investigation gathered the opinions of 4,620 consumers through an online survey, using LifePoints online communities in US, mainland China, Hong Kong, Germany, Norway, Denmark, and Sweden. It explored several related topics, including purchase motives & barriers; purchase journey & touchpoints; market positioning of Chinese EV brands domestically and their potential to win internationally.