--- title: 香港植物基食品市場研究 Research on Hong Kong Plant-based Food Market description: 全球領先的市場數據和分析公司凱度（Kantar）的報告顯示，在可持續發展的推動下，植物基食品在香港蓬勃發展。74% 大衆消費者選擇植物基食品主要是出於健康考量。此外，消費者很注重與健康和食品安全相關信息的產品標籤，接近一半的消費者表示，天然無添加和可追溯來源的標籤能夠提高他們對純素食品的購買意願。 image: https://info-profiles.kantar.com/hubfs/02.%20CONTENT%20DOWNLOADS%20-%20DOC%20+%20VIDEO/2023%20APAC%20Content/Plant-based%20Food%202023/Food.jpg --- [![kantar](https://info-profiles.kantar.com/hs-fs/hubfs/logos/KANTAR_Large_Logo_Black_RGB.png?width=1182&height=224&name=KANTAR_Large_Logo_Black_RGB.png "kantar")](http://www.lightspeedresearch.com) - [主頁](https://info-profiles.kantar.com/zh-tw/quality-panel) - [受衆網絡](https://info-profiles.kantar.com/zh-tw/audience-network) - [Accelerated Answers](https://info-profiles.kantar.com/zh-tw/accelerated-answers) - [調研設計](https://info-profiles.kantar.com/zh-tw/survey-programming) - [互聯數據解决方案](https://info-profiles.kantar.com/zh-tw/connected-data) - 🌏 - [简体中文](https://info-profiles.kantar.com/zh-cn/quality-panel) - [한국인](https://info-profiles.kantar.com/ko/quality-panel) - [日本語](https://info-profiles.kantar.com/ja-jp/quality-panel) - [English](https://www.kantar.com/campaigns/pf/Quality-Panel-and-First-Party-Data-Sources?utm_campaign=2023%20APAC&utm_source=apac%20microsite) # Hong Kong’s Plant-based Food Market # 植物基食品香港市場研究報告 To explore Hongkongers' perspectives on the nutrition, taste, and product labels associated with plant-based foods and bring actionable insights to the public, food manufacturers, retailers and catering sector. 圍繞植物基食品的營養、味道、產品標籤和菜式等方面，為普羅大衆、食品製造業、零售食品業和餐飲業帶來可行的見解。   [![Left_WHITE_Kantar_Profiles_NEW](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Left_WHITE_Kantar_Profiles_NEW.png?width=502&name=Left_WHITE_Kantar_Profiles_NEW.png)](https://info-profiles.kantar.com/en/research-on-hong-kong-plant-based-food-market#learn)   [閲讀更多](https://info-profiles.kantar.com/zh-tw/research-on-sea-ecommerce?hsLang=en#learn) ### Download Now ## Grasp the Hong Kong Plant-based Food Market ## 掌握香港植物基食品市場 ##### *"Health" is the key motivator & "price" is the main barrier for the public to adopt plant-based eating* ##### *「健康」是大眾選擇植物基食品的主要原因；「價格」則是植物基飲食的最大阻礙* Hong Kong has a rich history of vegetarian diets and people have the habit of regularly consuming vegetarian/ vegan food, such as fruits, vegetables, grains, legumes and nuts. The growing popularity of the "plant-based" diet concept from the West has brought a new boost to the Hong Kong market. These diets replace animal proteins with plant-based proteins to provide a nutritionally and taste-wise similar experience. With a wide range of innovative products now available, more consumers are becoming interested in and willing to try plant-based foods. Under the trend of sustainability, how will the plant-based food market further develop in Hong Kong? 香港的素食飲食歷史悠久，很多消費者都有定期食用植物性食物的習慣，例如蔬果、穀物、豆類和堅果等。近年來，西方提出的「植物基」飲食概念的興起，對香港市場帶來了新的動力。植物基飲食是通過應用植物蛋白替代蛋白到食品與飲品中，達到營養和口感上接近動物類製品的體驗。豐富的產品創新使越來越多的消費者了解並嘗試了植物基食品。在可持續發展的趨勢下，香港植物基食品市場的發展是怎樣？   ![HK_Plant-based PR Study_graph_en tcn](https://info-profiles.kantar.com/hs-fs/hubfs/02.%20CONTENT%20DOWNLOADS%20-%20DOC%20+%20VIDEO/2023%20APAC%20Content/Plant-based%20Food%202023/HK_Plant-based%20PR%20Study_graph_en%20tcn.png?width=960&height=1280&name=HK_Plant-based%20PR%20Study_graph_en%20tcn.png) ## **Highlights of the report** ## **本報告重點：**   **I. Market overview 市場總覽** How big is the plant-based food market in Hong Kong? 香港植物基食品市場有多大？ Why are consumers choosing plant-based foods? 爲什麽消費者選擇植物基食品？ **II. Plant-based in retail 植物基食品的零售潛力** What categories are the most popular?  什麽類型的植物基食品最受歡迎？ What categories have the greatest potential?  什麽植物基食品類別最具潛力？ How to increase consumers’ purchase willingness? 如何提升消費者對植物基產品的購買意願？ How to incorporate plant-based dishes to consumers’ daily diet? 如何讓植物基菜式成爲消費者日常飲食？ **III. Plant-based in catering 餐飲業中的植物基食品** Can plant-based dishes increase consumer spending at restaurants? 植物基菜式能提升消費者在餐廳的消費嗎？ What vegan dishes are most appealing to consumers? 什麽純素菜式最能吸引消費者     ## Connecting with the Community ## 與社區聯繫 # Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic and environmental issues. 凱度向全球各地的受訪者詢問其針對社會、經濟和環境問題的行為、看法和感受。 ![Respondent-Book-1](https://info-profiles.kantar.com/hs-fs/hubfs/Respondent-Book-1.png?width=1034&height=542&name=Respondent-Book-1.png "Respondent-Book-1") **2024年智能家居设备全球消费者研究報告** 探索智能家居行业在全球市场中的发展趋势，以及企业在开拓国际市场时需要突破的障碍，为相关行业带来可行的见解，助力中国品牌指定出海策略的方向。  [了解更多](https://info-profiles.kantar.com/zh-cn/research-on-smart-home-device?hsLang=en) ![tourism community kick](https://info-profiles.kantar.com/hs-fs/hubfs/05.%20EMAIL/2025%20email/tourism%20community%20kick.jpg?width=1499&height=692&name=tourism%20community%20kick.jpg "tourism community kick") Navigate the Future of Travel with Smarter Research & Consumer Data Travel is evolving. Are you keeping up? Consumers are rethinking how, where, and why they travel. From AI-driven planning to shifting accommodation preferences, businesses need real-time data to stay competitive. [了解更多](https://info-profiles.kantar.com/9-ways-to-get-real-feedback-from-consumers-0?hsLang=en) Welcome to [fill in the form](https://info-profiles.kantar.com/en/research-on-hong-kong-plant-based-food-market#form) to download the full report! 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