Hong Kong’s Plant-based Food Market


To explore Hongkongers' perspectives on the nutrition, taste, and product labels associated with plant-based foods and bring actionable insights to the public, food manufacturers, retailers and catering sector.






Download Now

No video selected

Select a video type in the sidebar.

Grasp the Hong Kong Plant-based Food Market


"Health" is the key motivator & "price" is the main barrier for the public to adopt plant-based eating

Hong Kong has a rich history of vegetarian diets and people have the habit of regularly consuming vegetarian/ vegan food, such as fruits, vegetables, grains, legumes and nuts. The growing popularity of the "plant-based" diet concept from the West has brought a new boost to the Hong Kong market. These diets replace animal proteins with plant-based proteins to provide a nutritionally and taste-wise similar experience. With a wide range of innovative products now available, more consumers are becoming interested in and willing to try plant-based foods. Under the trend of sustainability, how will the plant-based food market further develop in Hong Kong?



HK_Plant-based PR Study_graph_en tcn

Highlights of the report



I. Market overview 市場總覽

How big is the plant-based food market in Hong Kong? 香港植物基食品市場有多大?

Why are consumers choosing plant-based foods? 爲什麽消費者選擇植物基食品?

II. Plant-based in retail 植物基食品的零售潛力

What categories are the most popular? 

What categories have the greatest potential? 

How to increase consumers’ purchase willingness? 如何提升消費者對植物基產品的購買意願?

How to incorporate plant-based dishes to consumers’ daily diet? 如何讓植物基菜式成爲消費者日常飲食?

III. Plant-based in catering 餐飲業中的植物基食品

Can plant-based dishes increase consumer spending at restaurants? 植物基菜式能提升消費者在餐廳的消費嗎?

What vegan dishes are most appealing to consumers? 什麽純素菜式最能吸引消費者



Connecting with the Community


Kantar is asking people globally about their behaviours, thoughts and feelings towards topical social, economic and environmental issues.

Research report - landing page

Explore the Ecommerce Market in SEA

Get insights on trends and brand development strategies from the perspectives of products, marketing and channels.


Explore the consumer needs and sentiments of sharing economy in Taiwan

Explore the impact on people’s willingness to use shared services, and how does the pandemic affect the sharing economy?

Welcome to fill in the form to download the full report!
Please indicate the source: Kantar Profiles 

如需轉貼引用,請註明出處來源: Kantar Profiles 凱度全球線上調研