Inaccurate data leads to misinformed actions. Don't sacrifice panel quality when conducting survey research. Be confident your insights are built on accurate and consistent data, from engaged and representative audiences.
Home to the world’s largest audience network and leaders in fraud detection, Kantar Profiles is your go-to partner for quality panel.
Engage with 169m+ respondents across 100+ global markets for your brand and media insights needs. With our vast network, innovative research solutions and industry-leading quality practices - you can be confident in the data that drives your decision making.
Agile Survey Solutions
Get insights faster, without sacrificing quality.
Collect custom research quickly and efficiently with our Accelerated Answers survey solutions. Our solutions are designed to save you time and money, while still benefiting from quality panel and project management.
Custom Research
Collect trusted data from ad tests to brand trackers.
Execute your research with Kantar Profiles and have confidence in the quality, normality and stability of your data. Take your data and visualise your results in a custom dashboard or or other reports - whatever works for you.
Connected Data Solutions
Build a holistic view of your audience
Enrich your survey results with third-party data or insights, or your company’s owned data. Create a clear and holistic view into your audience targets – without having to ask additional questions. Activate or validate the audiences in your media plan directly from your connected research data.
We wouldn't trust insights without:
Accurate Data from validated people
Kantar Profiles authenticates respondents through email and physical address. We also have industry-leading fraud checks to ensure respondents are real and honest - providing you with accurate data.
Consistent Data from transparent sources
We're trusted by our clients to execute more than 1,000 trackers annually. Our decades of experience managing fieldwork and blending sources provides you with normalised and reliable data, wave after wave.
Engaged Audiences from honest respondents
Our award-winning survey programming tools are designed by industry experts, optimised for the best mobile experience and proven to effectively engage online audiences and extract honest answers from them.
Representative Audiences from extensive reach
Kantar Profiles Audience Network is the industry's largest research panel with 150m+ respondents across 130 markets - providing the reach and scale needed for reaching diverse and representative audiences.
And neither should you.
Delivering our clients quality data is our purpose.We start with 100% quality sources, add in advanced technology, and finish with a generous helping of expertise in: building high-quality panels and superior sampling engines; managing and blending sample sources for consistency; developing tools for faster, efficient data collection; researching methods for engaging online respondents; detecting and preventing fraud; establishing relationships with world-leading data partners.
All so you can collect honest and reliable data from real people.
“Kantar Profiles provides a high degree of expertise and feedback. Their commitment to best practices has been key in our continued relationship.”
- Peter Dearborn, Senior Data Scientist Manager, Spotted Risk
