Kantar's Profiles Blog

6 Ways to Build a Modern Survey

Posted by Melissa Moxley on Dec 1, 2017

Technology is evolving, and so is consumer behavior. As researchers, we've adapted our survey designs and interview techniques as a result. But modifying survey designs for today's respondent isn't as simple as making it mobile compatible. Surveys need to be optimized for a better, more modern consumer experience. Here are six tips to consider when building a modern survey.  

 6_Ways_to_Build_a_Modern_Survey - final-1.jpg

Click here for more information on modern survey design and Lightspeed's  QuestionArts Intelligent Components 


Topics: Survey Design, modern surveys

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