--- title: Kantar's Profiles Blog | Mobile description: Mobile | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Accessing the Already Connected Consumer](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Posted by [Jeff Tsui](https://info-profiles.kantar.com/author/jeff-tsui) on Nov 7, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/GettyImages-690900394.jpg)](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.  [Read More](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/accessing-the-already-connected-consumer#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Social Media](https://info-profiles.kantar.com/topic/social-media), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Ask The Lightspeed Expert: The Mobile Impact](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 21, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/woman%2c%20mobile%20device%2c%20hands%206.jpeg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) “You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why. In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Mobile Survey vs. Modern Survey - What's the Difference?](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) Posted by [May Ling Tham](https://info-profiles.kantar.com/author/may-ling-tham) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/mobile%20vs%20modern.jpg)](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) We define a “mobile friendly survey” different from a “modern survey.” [A modern survey involves more than a device agnostic design](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys); all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:  [Read More](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Consumers Are Changing, So Are Surveys and Recruitment](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) Posted by [Shaun Hawley](https://info-profiles.kantar.com/author/shaun-hawley) on Oct 25, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/499424066.jpg)](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) Today’s consumers already have a voice online; they publish opinions, build their own sites, post videos and share content. Technology is enabling an increase in mobile activity – allowing people to connect everywhere and at any time. Because of this, it stands to reason that that the way we’re interacting with respondents is shifting. Market researchers are now facing the challenge of being on the consumer’s terms and competing for time with them. [Read More](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/consumers-are-changing-so-are-surveys-and-recruitment#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [10 Diagnostic Techniques to Help Optimize Mobile Surveys](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) Posted by [Steve Wigmore](https://info-profiles.kantar.com/author/steve-wigmore) on Dec 14, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/10%20diagnostic%20techniques.png)](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) Change. It’s a concept that some professionals fear, while others embrace head on. It’s also inevitable, and in the marketing research space we must adapt to how consumer behavior and technology are forcing us to change the way we collect data from the modern respondent. First and foremost, they’re wanting to participate in research on mobile devices, but adapting survey research isn’t always easy or straightforward. We can’t ask a long list of questions we want answers to; we need to [write questions](https://blog.lightspeedresearch.com/modern-survey-need-the-write-stuff-too) that people want to answer. Gone are the data-entry centric, prescriptive question formats, and in are conversational question formats. [Read More](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [What now? Looking at voter feelings after the same sex marriage vote results](https://info-profiles.kantar.com/what-now-looking-at-voter-feelings-after-the-same-sex-marriage-vote-results) Posted by [Alex Wheatley](https://info-profiles.kantar.com/author/alex-wheatley) on Dec 6, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Stat_AU.png)](https://info-profiles.kantar.com/what-now-looking-at-voter-feelings-after-the-same-sex-marriage-vote-results) During the same sex marriage vote, [we asked Australians about their voting intentions as well as surrounding feelings to the decision-making process.](https://blog.lightspeedresearch.com/the-differences-between-australias-marriage-equality-voters) Not only was this an interesting comparison of the 'for' and 'against' camps, but the results of the survey matched the real voting outcome exactly, with 62% for and 38% against. [Read More](https://info-profiles.kantar.com/what-now-looking-at-voter-feelings-after-the-same-sex-marriage-vote-results) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/what-now-looking-at-voter-feelings-after-the-same-sex-marriage-vote-results#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Market Research](https://info-profiles.kantar.com/topic/market-research) ## [The Logic of Mobile](https://info-profiles.kantar.com/the-logic-of-mobile) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Jun 13, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/13%20(1).jpg)](https://info-profiles.kantar.com/the-logic-of-mobile) *"If you’re not using mobile marketing to attract new customers to your business, don’t worry your competitors are already using it and are getting those customers instead."* *- Jamie Turner, [60SecondMarketer.com](http://60secondmarketer.com/blog/2014/07/21/top-10-ways-to-use-mobile-marketing-to-grow-your-business/)* [Read More](https://info-profiles.kantar.com/the-logic-of-mobile) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/the-logic-of-mobile#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research) ## [The Move to Mobile First](https://info-profiles.kantar.com/the-move-to-mobile-first) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 23, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/move%20to%20mobile%20first.jpg)](https://info-profiles.kantar.com/the-move-to-mobile-first) How frequently do you use your smartphone or tablet throughout the day? Every day, consumers are spending more and more time connected to their devices. This is where they live and this is where they work. As consumers increasingly live digitally with numerous connected devices, marketers have the opportunity to harness behavioral information in real time utilizing passive measurements. With use of mobile continually escalating world-wide, and in some markets surpassing desktop usage, there has never been a better time to program online surveys that are device agnostic, fully responsive and touchscreen optimized.  [Read More](https://info-profiles.kantar.com/the-move-to-mobile-first) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-move-to-mobile-first#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design) ## [Go Mobile!](https://info-profiles.kantar.com/go-mobile) Posted by [David Shanker](https://info-profiles.kantar.com/author/david-shanker) on Nov 16, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1423784346385-c1d4dac9893a.jpg)](https://info-profiles.kantar.com/go-mobile) One thing mobile has taught us beyond a doubt: consumers are in control. The information they need to make decisions is now at their fingertips. They are more loyal to their own needs than to any particular brand. And consumers want to move onto the ‘next thing’ seconds after engaging. Never has it been more difficult for marketers to target consumers. Mobile created and enables this behavior, but only one in five surveys is 100% mobile compatible today. To truly ‘meet them in the moment’ their survey [“experience has to be fast and frictionless.”](https://think.storage.googleapis.com/images/micromoments-guide-to-winning-shift-to-mobile-download.pdf) [Read More](https://info-profiles.kantar.com/go-mobile) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/go-mobile#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append) ## [Consumers Reveal What They Want for Valentine’s Day](https://info-profiles.kantar.com/mobile-survey-consumers-reveal-what-they-want-for-valentines-day) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Feb 11, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/2016_APAC_ValentinesDay.jpg)](https://info-profiles.kantar.com/mobile-survey-consumers-reveal-what-they-want-for-valentines-day) *Mixed Results across APAC; Australians Opt for a Hug & Kiss  * Before you stock up on flowers and chocolate, take note of what your significant other really wants this Valentine’s Day. [Lightspeed GMI panelists](http://www.lightspeedgmi.com/global-panels/) across Asia Pacific revealed the majority of men want to forgo gift giving, instead opting for a hug and kiss. Results also revealed women in Singapore (34%) and Malaysia (31%) are hoping for a weekend getaway, while women in China (29%) and Hong Kong (21%) want jewelry. [Read More](https://info-profiles.kantar.com/mobile-survey-consumers-reveal-what-they-want-for-valentines-day) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/mobile-survey-consumers-reveal-what-they-want-for-valentines-day#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile) [All posts](https://info-profiles.kantar.com/all) [Next](https://info-profiles.kantar.com/topic/mobile/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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