Kantar's Profiles Blog

Topics: Data Driven Marketing, Privacy, Data Quality, MRX Trends, data enrichment, marketing research best practices, data series, gdpr, data search

With more credit cards now offering up to 5X rewards on dining purchases (Chase Sapphire Reserve, American Express Hilton Honors, Capital One Savor), does restaurant spending get a big boost? The answer is yes -- for several leading rewards cards.

Topics: Data Driven Marketing, Financial Services, Marketing Research Data

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

Topics: Data Driven Marketing, Digital Data Collection, Prediction, thought leadership

"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.

Topics: Data Driven Marketing, Marketing Research Data

We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.

Topics: Data Driven Marketing, Marketing Research Data, Emerging Markets, Consumer Insights, APAC, thought leadership

Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”. 

Topics: Data Driven Marketing, Marketing Research Data, visualization

As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge;

Topics: Data Driven Marketing, Marketing Research Data, APAC

Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer new people to connect with. Here are just a few of her other takeaways according to Recode:

Topics: Data Driven Marketing, data series

The Lightspeed Financial Services Group (FSG) recently reported on consumer trends and reactions regarding data breaches, personal loans and credit card acquisitions, and we now turn to credit card comparison shopping. In our latest post, we explore how digital marketing is more important today in establishing awareness, but digital tools also make it easier for prospective cardholders to compare multiple cards. 

Topics: Data Driven Marketing, Financial Services, marketing research trends