Kantar's Profiles Blog

Caroline Frankum

Global Chief Executive Officer

Caroline has spent the last 24 years working in formidably successful commercial companies. She brings a uniquely holistic mix of client-side and agency-side business experience, derived from senior roles at leading Media, Market Research and Data Companies, including: Classic FM, The Mirror Group, Disney, ITV, Sky, Omnicom and Kantar. Her experience covers everything from launching new content channels and optimizing airtime and advertising schedules, to creating, informing and evaluating transformational strategies for optimizing survey targeting, data modelling, and media activation at scale.

Caroline originally joined Lightspeed in June 2016 as Chief Executive Officer, Europe, Middle East and Africa and made an immediate impact on Lightspeed’s growth, client management and operations strategies. Focusing on emerging business opportunities, she brought a fresh, more client-centric perspective to the business, which led to noticeable growth in Revenue, Profit, Client Satisfaction, and Employee Satisfaction in EMEA.

Today, Caroline is Lightspeed’s Global Chief Executive Officer, responsible for influencing and inspiring 700 employees, in 27 offices across 16 countries. Her biggest passion is understanding and motivating people to help businesses transform and grow in purposeful and profitable ways, This has led to her being voted a Top 10 MRX Diversity Champion by WIRE (Women In Research) in 2017, and a Financial Times HERoe for Championing Women in Business in 2018, ranking #18 out of the Global Top 100.

She holds a B.A. Hons business Management degree and a Market Research Diploma.

Recent Posts

Welcome to 2020! A Deeper Understanding of People for the Year ahead

Posted by Caroline Frankum on Feb 5, 2020

2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D.

We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world.

So, what does this mean for you in 2020?

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Topics: Digital Data Collection, Research Quality, Innovation, Market Research, Digital Consumer, Data Quality, Consumer Insights, Ask the Expert

Ask the Expert: Data Collection & Consumer Insights

Posted by Caroline Frankum on Feb 26, 2019

The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, evaluate how we’re sampling and sourcing respondents and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover.

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Topics: Digital Data Collection, Panels, Consumer Insights, modern surveys, Ask the Expert

A New Year for Data: Q&A with Caroline Frankum

Posted by Caroline Frankum on Jan 8, 2019

As with every New Year, 2019 comes with new resolutions and predictions. 

At Lightspeed, we've cemented our commitment to quality data and modern survey design; this year we aim to create holistic approaches that cater to the needs for simplicity, speed and scale. Below, Caroline Frankum, Global Chief Executive Officer at Lightspeed, shares insight on what you can expect from Lightspeed in the months to come and predictions for the industry in 2019. 

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Topics: Data Driven Marketing, Digital Data Collection, Prediction, thought leadership

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