Kantar's Profiles Blog

Using Chatbot Technology to Enhance Audience Understanding

Posted by Wei Guo on Jun 12, 2019

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.

Read More

Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing

Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data

Posted by Jacqui Amaral on May 3, 2019

As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!). 

Read More

Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert

Smart Speakers: The Next Step for Modern Survey Design? 

Posted by Kantar on Apr 5, 2018

Smart speakers are dramatically affecting consumers’ daily lives. According to Quartz blog, “These devices give companies access to a trove of user data in the form of every command a user asks of their device.” Today, 34 percent of Americans own a smart speaker and a new wave of devices are now hitting the consumer market.

Read More

Topics: Consumer Insights, marketing research technologies, modern surveys, smart speaker

Millennials in Market Research: Providing a Platform for Feedback

Posted by Marissa Kimball on Jul 28, 2016

Everyone is a panelist, but are all voices heard equally in marketing research?

Millennials are changing and shaping the way we use technology. Researchers around the world are intrigued by their new ways of thinking and their ‘take-the-reigns’ personalities. This generation doesn’t let things slip through the cracks; they’re paying attention to all of the details. With in-the-moment mobile research becoming a reality, are we fully embracing such a powerful group of consumers?

Read More

Topics: Millennials, marketing research technologies

UNDERSTANDING EMOTIONAL MEASUREMENT: A Q&A WITH MATT CELUSZAK OF CROWDEMOTION

Posted by Ralph Risk on Feb 16, 2016

Technology continues to shape the marketing research industry; we are more agile and efficient than ever. As a result, we can also carve out new opportunities and capture behavioral data like never before. Beyond traditional methods, mobile and social media tap into consumer insights. But what about taking it to the next level - collecting consumer emotions? We recently talked with Matt Celuszak, CEO of CrowdEmotion, on the role of emotion in consumer behavior, leveraging mobile and unmasking cultural differences.

Read More

Topics: Marketing Research, marketing research technologies

Why Consent is Essential

Posted by Stefan Kuegler on Feb 11, 2016

Privacy and security of data make the news on a constant basis - the risks and the exposure to bad data security is a threat to brands and consumers. International laws are constantly updated or created to make sure privacy and data security cover the evolving needs of today's consumers. 

Read More

Topics: Privacy, Marketing Research, marketing research technologies

Exploring Ways to Augment Data Collection: 2016 Lunar New Year Study

Posted by Young Ham on Feb 4, 2016

Combining Video and Mobile Responses for Cultural Insights

To explore cultural perceptions of the 2016 Lunar New Year, Lightspeed GMI recently conducted a mobile survey across China, Hong Kong and Singapore. By exploring new ways to augment data collection, we were able to gather in-depth responses through a combination of our mobile platform and VoxPopMe’s video component.

Read More

Topics: Market Research, marketing research technologies

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all