--- title: Kantar's Profiles Blog | marketing research technologies description: marketing research technologies | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Using Chatbot Technology to Enhance Audience Understanding](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) Posted by [Wei Guo](https://info-profiles.kantar.com/author/wei-guo) on Jun 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/983456560.jpg)](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers. [Read More](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [APAC](https://info-profiles.kantar.com/topic/apac), [qualitative research](https://info-profiles.kantar.com/topic/qualitative-research), [quant vs. qual](https://info-profiles.kantar.com/topic/quant-vs-qual), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on May 3, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/911901686.jpg)](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).  [Read More](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Mobile Advertising](https://info-profiles.kantar.com/topic/mobile-advertising), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [media buying](https://info-profiles.kantar.com/topic/media-buying), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Smart Speakers: The Next Step for Modern Survey Design? ](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) Posted by [Kantar](https://info-profiles.kantar.com/author/kantar) on Apr 5, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/smart%20speaker.jpg)](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) Smart speakers are dramatically affecting consumers’ daily lives. According to [Quartz blog](https://qz.com/1175827/ces-2018-google-has-partnered-with-15-companies-to-make-new-smart-speakers-and-appliances/), “These devices give companies access to a trove of user data in the form of every command a user asks of their device.” Today, [34 percent of Americans own a smart speaker](https://us.kantar.com/business/brands/2018/amazon-and-google-smart-speaker-gold-rush-is-just-starting/) and a new wave of devices are now hitting the consumer market. [Read More](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/smart-speakers-the-next-step-for-modern-survey-design#comments-listing) Topics: [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [smart speaker](https://info-profiles.kantar.com/topic/smart-speaker) ## [Millennials in Market Research: Providing a Platform for Feedback](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) Posted by [Marissa Kimball](https://info-profiles.kantar.com/author/marissa-kimball) on Jul 28, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1453799527828-cf1bd7b2f682_jpg.jpg)](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) Everyone is a panelist, but are all voices heard equally in marketing research? Millennials are changing and shaping the way we use [technology](https://blog.lightspeedgmi.com/four-tips-for-mobile-market-research). Researchers around the world are intrigued by their new ways of thinking and their ‘take-the-reigns’ personalities. This generation doesn’t let things slip through the cracks; they’re paying attention to all of the details. With in-the-moment mobile research becoming a reality, are we fully embracing such a powerful group of consumers? [Read More](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback#comments-listing) Topics: [Millennials](https://info-profiles.kantar.com/topic/millennials), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies) ## [UNDERSTANDING EMOTIONAL MEASUREMENT: A Q&A WITH MATT CELUSZAK OF CROWDEMOTION](https://info-profiles.kantar.com/understanding-emotional-measurement-a-qa-with-matt-celuszak-of-crowdemotion) Posted by [Ralph Risk](https://info-profiles.kantar.com/author/ralph-risk) on Feb 16, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/QA_withMattCeluszak.jpg)](https://info-profiles.kantar.com/understanding-emotional-measurement-a-qa-with-matt-celuszak-of-crowdemotion) Technology continues to shape the marketing research industry; we are more agile and efficient than ever. As a result, we can also carve out new opportunities and capture behavioral data like never before. Beyond traditional methods, mobile and social media tap into consumer insights. But what about taking it to the next level - collecting consumer emotions? We recently talked with Matt Celuszak, CEO of [CrowdEmotion](http://www.crowdemotion.co.uk/index.html), on the role of emotion in consumer behavior, leveraging mobile and unmasking cultural differences. [Read More](https://info-profiles.kantar.com/understanding-emotional-measurement-a-qa-with-matt-celuszak-of-crowdemotion) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/understanding-emotional-measurement-a-qa-with-matt-celuszak-of-crowdemotion#comments-listing) Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies) ## [Why Consent is Essential](https://info-profiles.kantar.com/why-consent-is-essential) Posted by [Stefan Kuegler](https://info-profiles.kantar.com/author/stefan-kuegler) on Feb 11, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Consent.png)](https://info-profiles.kantar.com/why-consent-is-essential) Privacy and security of data make the news on a constant basis - the risks and the exposure to bad data security is a threat to brands and consumers. International laws are constantly updated or created to make sure privacy and data security cover the evolving needs of today's consumers.  [Read More](https://info-profiles.kantar.com/why-consent-is-essential) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/why-consent-is-essential#comments-listing) Topics: [Privacy](https://info-profiles.kantar.com/topic/privacy), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies) ## [Exploring Ways to Augment Data Collection: 2016 Lunar New Year Study](https://info-profiles.kantar.com/exploring-ways-to-augment-data-collection-2016-lunar-new-year-study) Posted by [Young Ham](https://info-profiles.kantar.com/author/young-ham) on Feb 4, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/2016_LunarNewYear_APAC_full.jpg)](https://info-profiles.kantar.com/exploring-ways-to-augment-data-collection-2016-lunar-new-year-study) ***Combining Video and Mobile Responses for Cultural Insights*** To explore cultural perceptions of the 2016 Lunar New Year, Lightspeed GMI recently conducted a mobile survey across China, Hong Kong and Singapore. By exploring new ways to augment data collection, we were able to gather in-depth responses through a combination of our mobile platform and VoxPopMe’s video component. [Read More](https://info-profiles.kantar.com/exploring-ways-to-augment-data-collection-2016-lunar-new-year-study) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/exploring-ways-to-augment-data-collection-2016-lunar-new-year-study#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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