In February I attended MIE, the largest Marketing & Insights Event in the Netherlands. It was the 14th time this event took place and once again it was very well attended with 2,800 visitors, from the marketing and market-research sector.
One of the main topics of MIE was Digital Analytics. Also defined as Big Data, it’s the passive form of online data-collection without the intervention of an interview tool.
Topics: Marketing & Insights Event, Big Data, Marketing Research
I attended the Dutch Marketing & Insights Event (MIE) on 4 -5 February 2015. The MIE is organised by the Dutch Market Research Association (MOA) and is an annual returning event. This edition again contained a lot of interesting workshops which highly contribute to the knowledge and skills of market researchers. Without a doubt, the most discussed topic at MIE was Big Data and analyse techniques for traditional market research. For this blog I want to focus on the latter topic.
Topics: Marketing & Insights Event, Big Data
