Kantar's Profiles Blog

What + Why: Revealing the Gaps

Posted by Lous van Eijndhoven on Mar 31, 2016

In February I attended MIE, the largest Marketing & Insights Event in the Netherlands. It was the 14th time this event took place and once again it was very well attended with 2,800 visitors, from the marketing and market-research sector.

One of the main topics of MIE was Digital Analytics. Also defined as Big Data, it’s the passive form of online data-collection without the intervention of an interview tool.

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Topics: Marketing & Insights Event, Big Data, Marketing Research

"Nothing in life is as important as you think it is when you are thinking about it”

Posted by Dorien van Someren on Feb 18, 2015

Rational Buying Decisions in Online Market Research

I attended the Dutch Marketing & Insights Event (MIE) on 4 -5 February 2015. The MIE is organised by the Dutch Market Research Association (MOA) and is an annual returning event. This edition again contained a lot of interesting workshops which highly contribute to the knowledge and skills of market researchers. Without a doubt, the most discussed topic at MIE was Big Data and analyse techniques for traditional market research. For this blog I want to focus on the latter topic.

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Topics: Marketing & Insights Event, Big Data

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