Kantar's Profiles Blog

Lous van Eijndhoven

Senior Project Manager, Client Operations

Lous van Eijndhoven is Sr. Project Manager, Client Operations for Lightspeed, a Kantar Company in ‘s-Hertogenbosch. She started working for the organization in July 2013, after she completed her Masters Economic Psychology at Tilburg University. Lightspeed facilitates online market research via digital data collection and survey design, helping clients to understand consumer opinions and behavior, to make deliberate business decisions. Lous is a dedicated Project Manager, motivated to create the best possible translation of the research question into an engaging survey. A survey which delivers the needed data for the client and the best possible survey-experience for our survey respondents.

Recent Posts

Online Behavior: Mobile vs Desktop

Posted by Lous van Eijndhoven on Apr 12, 2018

One of the trends within organizations nowadays is putting the customer central; setting the customer at the heart of your business and immerse yourself among your target. This enables you to fully understand your customer’s needs and successfully respond on that.

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Topics: mobile marketing research, mobile surveys, modern surveys

High Quality, Clean Data: 5 Design Best Practices

Posted by Lous van Eijndhoven on Jan 25, 2018

Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?

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Topics: Survey Design, Data Quality, modern surveys

What + Why: Revealing the Gaps

Posted by Lous van Eijndhoven on Mar 31, 2016

In February I attended MIE, the largest Marketing & Insights Event in the Netherlands. It was the 14th time this event took place and once again it was very well attended with 2,800 visitors, from the marketing and market-research sector.

One of the main topics of MIE was Digital Analytics. Also defined as Big Data, it’s the passive form of online data-collection without the intervention of an interview tool.

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Topics: Marketing & Insights Event, Big Data, Marketing Research

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