Kantar's Profiles Blog

Moving from Insight to Forecasting

Posted by Laura Robbie on Jan 12, 2015

As we settle into 2015, now is the time to be thinking about the future of marketing and what this may look like.

Research doesn't need to just be about learning what is already there; it can also be leveraged for making predictions. This is a trend that is expected to take traditional marketing into a new realm of intuitive, planned and, as a result, effective activity and positioning.

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Topics: Predictive Analytics

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