Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”.
Validating Visuals: Exploring the Powers and Pitfalls of Using Visuals in Research
Topics: Data Driven Marketing, Marketing Research Data, visualization
As the cliché goes, a picture says a thousand words. So, why not, after the effort we put forth in collecting our data, do we not capitalize on visuals when analyzing? How much more impactful can a visual dashboard be when portraying your datasets? In the final piece in our Marketing Data Integration series, let’s explore the power of visualization….
Topics: data series, visualization