We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.
Topics: Data Driven Marketing, Marketing Research Data, Emerging Markets, Consumer Insights, APAC, thought leadership
Everyone hates data transitions, but sometimes they are necessary. In most of the world, marketing research has undergone the transition to online from either telephone or face to face. When these transitions happen, we typically experience data differences, some of which can be measured, calibrated and explained while in other situations we are less able to explain the root cause.
Topics: Marketing Research Data, Emerging Markets