--- title: Kantar's Profiles Blog | Survey Engagement description: Survey Engagement | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data) Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog-post-generatequalitydata-2.jpg)](https://info-profiles.kantar.com/steps-to-generate-quality-data) Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets. [Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Ask the Expert: Enhancing Profiles and Maximizing Research Investments with Connected Data](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on May 3, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/911901686.jpg)](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).  [Read More](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-enhancing-profiles-and-maximizing-research-investments-with-connected-data#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Mobile Advertising](https://info-profiles.kantar.com/topic/mobile-advertising), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [media buying](https://info-profiles.kantar.com/topic/media-buying), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Can You Really Trust Uninterested Respondents?](https://info-profiles.kantar.com/can-you-really-trust-uninterested-respondents) Posted by [Alex Wheatley](https://info-profiles.kantar.com/author/alex-wheatley) on Sep 25, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/BHBIABLOG.jpg)](https://info-profiles.kantar.com/can-you-really-trust-uninterested-respondents) Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it. [Read More](https://info-profiles.kantar.com/can-you-really-trust-uninterested-respondents) 2 Comments [Click here to read/write comments](https://info-profiles.kantar.com/can-you-really-trust-uninterested-respondents#comments-listing) Topics: [Healthcare Research](https://info-profiles.kantar.com/topic/healthcare-research), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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