--- title: Kantar's Profiles Blog | Respondent experience description: Respondent experience | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Using Chatbot Technology to Enhance Audience Understanding](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) Posted by [Wei Guo](https://info-profiles.kantar.com/author/wei-guo) on Jun 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/983456560.jpg)](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers. [Read More](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [APAC](https://info-profiles.kantar.com/topic/apac), [qualitative research](https://info-profiles.kantar.com/topic/qualitative-research), [quant vs. qual](https://info-profiles.kantar.com/topic/quant-vs-qual), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Mobile Survey vs. Modern Survey - What's the Difference?](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) Posted by [May Ling Tham](https://info-profiles.kantar.com/author/may-ling-tham) on Nov 7, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/mobile%20vs%20modern.jpg)](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) We define a “mobile friendly survey” different from a “modern survey.” [A modern survey involves more than a device agnostic design](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys); all components of a modern survey are designed specifically with consumer’s time and experience in mind. Here are five tips for going modern:  [Read More](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/mobile-survey-vs.-modern-survey-whats-the-difference#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Would you answer these questions?](https://info-profiles.kantar.com/would-you-answer-these-questions) Posted by [Susan Frede](https://info-profiles.kantar.com/author/susan-frede) on Mar 28, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/MobileFirstDesign_10BestPractices_2.jpg)](https://info-profiles.kantar.com/would-you-answer-these-questions) Do you think like a respondent? Poor quality survey design leads to low completion rates, high dropout rates, speeding, suspicious behavior, panel attrition and higher sample costs. Ultimately poor design can lead to bad business decisions. Mobile may finally force better survey design and better-written questions.  [Read More](https://info-profiles.kantar.com/would-you-answer-these-questions) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/would-you-answer-these-questions#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [Market Research](https://info-profiles.kantar.com/topic/market-research), [research on research](https://info-profiles.kantar.com/topic/research-on-research), [questionnaire design](https://info-profiles.kantar.com/topic/questionnaire-design) ## [Location, Location, Location: How to Use Mobile Location Services to Improve Market Research](https://info-profiles.kantar.com/location-location-location-how-to-use-mobile-location-services-to-improve-market-research) Posted by [Stefan Kuegler](https://info-profiles.kantar.com/author/stefan-kuegler) on Sep 8, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/How_to_use_Mobile_Location_Services_to_Improve_Market_Research.png)](https://info-profiles.kantar.com/location-location-location-how-to-use-mobile-location-services-to-improve-market-research) After an initial burst of interest in mobile ‘location’ services, the hubris died down a little. However, there has been renewed interest in location, once again, as technology has made some strides to catch up with the expectations of the marketing research industry. Location is seen as a piece of the puzzle within the ‘Path-to-Purchase’ process to help understand how consumers react within the store and what might impact them at the point of sale. Simply, where do they finally make the purchase? [Read More](https://info-profiles.kantar.com/location-location-location-how-to-use-mobile-location-services-to-improve-market-research) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/location-location-location-how-to-use-mobile-location-services-to-improve-market-research#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [location services](https://info-profiles.kantar.com/topic/location-services) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights) - [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling) - [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design) - [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post) - [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality) - [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection) - [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services) - [APAC (10)](https://info-profiles.kantar.com/topic/apac) - [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research) - [data series (10)](https://info-profiles.kantar.com/topic/data-series) - [Video (9)](https://info-profiles.kantar.com/topic/video) - [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer) - [data append (8)](https://info-profiles.kantar.com/topic/data-append) - [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices) - [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first) - [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research) - [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality) - [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies) - [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends) - [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership) - [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert) - [Context (6)](https://info-profiles.kantar.com/topic/context) - [Panels (6)](https://info-profiles.kantar.com/topic/panels) - [Social Media (6)](https://info-profiles.kantar.com/topic/social-media) - [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment) - [Innovation (5)](https://info-profiles.kantar.com/topic/innovation) - [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends) - [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing) - [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data) - [Big Data (4)](https://info-profiles.kantar.com/topic/big-data) - [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector) - [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg) - [Millennials (4)](https://info-profiles.kantar.com/topic/millennials) - [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels) - [Privacy (4)](https://info-profiles.kantar.com/topic/privacy) - [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience) - [media buying (4)](https://info-profiles.kantar.com/topic/media-buying) - [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys) - [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design) - [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting) - [Infographics (3)](https://info-profiles.kantar.com/topic/infographics) - [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement) - [data search (3)](https://info-profiles.kantar.com/topic/data-search) - [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership) - [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr) - [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research) - [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual) - [validation (3)](https://info-profiles.kantar.com/topic/validation) - [Amazon (2)](https://info-profiles.kantar.com/topic/amazon) - [Communities (2)](https://info-profiles.kantar.com/topic/communities) - [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising) - [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing) - [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets) - [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights) - [Holidays (2)](https://info-profiles.kantar.com/topic/holidays) - [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event) - [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising) - [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking) - [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing) - [Prediction (2)](https://info-profiles.kantar.com/topic/prediction) - [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score) - [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length) - [Trackers (2)](https://info-profiles.kantar.com/topic/trackers) - [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology) - [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding) - [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll) - [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys) - [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement) - [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research) - [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker) - [visualization (2)](https://info-profiles.kantar.com/topic/visualization) - [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data) - [Clients (1)](https://info-profiles.kantar.com/topic/clients) - [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach) - [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic) - [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce) - [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning) - [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research) - [PCs (1)](https://info-profiles.kantar.com/topic/pcs) - [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler) - [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics) - [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills) - [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction) - [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management) - [US election (1)](https://info-profiles.kantar.com/topic/us-election) - [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting) - [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets) - [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent) - [esomar (1)](https://info-profiles.kantar.com/topic/esomar) - [health tech (1)](https://info-profiles.kantar.com/topic/health-tech) - [location services (1)](https://info-profiles.kantar.com/topic/location-services) - [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples) - [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples) - [social listening (1)](https://info-profiles.kantar.com/topic/social-listening) see all © 2018, Lightspeed LLC - [Site Map](http://www.lightspeedresearch.com/site-map/) - [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/) - [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/) [![Lightspeed](https://info-profiles.kantar.com/hs-fs/hubfs/Lightspeed-Sep2016/images/logo_orange_footer.png?width=124&name=logo_orange_footer.png "Lightspeed")](http://www.lightspeedresearch.com)[![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/LightspeedHealth_Footer_Logo_orange_rollover.png?width=200&name=LightspeedHealth_Footer_Logo_orange_rollover.png)](http://www.lightspeed-health.com)[ ![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/FSG_Footer_1.png?width=201&name=FSG_Footer_1.png)](http://www.lightspeedfsg.com)