Kantar's Profiles Blog

Wei Guo

Business Development Director, Hong Kong

Wei Guo is Business Development Director for Kantar's Profiles Division Hong Kong, servicing clients across HK, TW and Greater Bay Area for their market research needs and driving new technological methodologies that further enhance data outcomes. Prior to his current role at Kantar, he also serviced clients in operation side, specializing in the execution of multi-country market research projects.

Wei has previously worked at other agencies including TNS HK and Nielsen HK. He has 10+ years of experiences in the market research space. Wei holds MSc Degree in Computer Science at University of Essex, UK and Bachelor Degree in Engineering from Xi’an Jiaotong University, China.

Recent Posts

Using Chatbot Technology to Enhance Audience Understanding

Posted by Wei Guo on Jun 12, 2019

We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers.

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Topics: Respondent experience, marketing research technologies, APAC, qualitative research, quant vs. qual, modern surveys, Sourcing


Posted by Wei Guo on Mar 8, 2017

Chinese New Year (CNY), also known as the Spring Festival in Mainland China, has been celebrated for thousands of years. Traditional Chinese customs are observed with this holiday, such as giving red pockets, family gatherings and reunion parties and gift giving. Many argue that these customs and behaviors cannot be easily influenced or replaced by external factors. However, China is a fast adopting culture increasingly driven by the latest technologies. With this in mind, Lightspeed ran a short survey following the 2017 CNY holiday amongst 1,024 of its panelists in China, to understand how and if new technologies have changed the way people celebrate today.  

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Topics: Marketing Research

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