--- title: Kantar's Profiles Blog | research on research description: research on research | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Storytelling: A Modern Data Love Story](https://info-profiles.kantar.com/storytelling-a-modern-data-love-story) Posted by [Laura Sigman](https://info-profiles.kantar.com/author/laura-sigman) on Mar 1, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/couple%2c%20romance%2c%20silhouette.jpg)](https://info-profiles.kantar.com/storytelling-a-modern-data-love-story) The marriage of brands and data can often be a platonic affair; sometimes loveless, but at the same time accepted as just the way things are. [Read More](https://info-profiles.kantar.com/storytelling-a-modern-data-love-story) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/storytelling-a-modern-data-love-story#comments-listing) Topics: [Video](https://info-profiles.kantar.com/topic/video), [research on research](https://info-profiles.kantar.com/topic/research-on-research), [data append](https://info-profiles.kantar.com/topic/data-append), [facial coding](https://info-profiles.kantar.com/topic/facial-coding), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Would you answer these questions?](https://info-profiles.kantar.com/would-you-answer-these-questions) Posted by [Susan Frede](https://info-profiles.kantar.com/author/susan-frede) on Mar 28, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/MobileFirstDesign_10BestPractices_2.jpg)](https://info-profiles.kantar.com/would-you-answer-these-questions) Do you think like a respondent? Poor quality survey design leads to low completion rates, high dropout rates, speeding, suspicious behavior, panel attrition and higher sample costs. Ultimately poor design can lead to bad business decisions. Mobile may finally force better survey design and better-written questions.  [Read More](https://info-profiles.kantar.com/would-you-answer-these-questions) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/would-you-answer-these-questions#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [Market Research](https://info-profiles.kantar.com/topic/market-research), [research on research](https://info-profiles.kantar.com/topic/research-on-research), [questionnaire design](https://info-profiles.kantar.com/topic/questionnaire-design) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - 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