The marriage of brands and data can often be a platonic affair; sometimes loveless, but at the same time accepted as just the way things are.
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Topics: Video, research on research, data append, facial coding, modern surveys
Do you think like a respondent?
Poor quality survey design leads to low completion rates, high dropout rates, speeding, suspicious behavior, panel attrition and higher sample costs. Ultimately poor design can lead to bad business decisions. Mobile may finally force better survey design and better-written questions.
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Topics: Respondent experience, Market Research, research on research, questionnaire design
