--- title: Kantar's Profiles Blog | APAC description: APAC | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Using Chatbot Technology to Enhance Audience Understanding](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) Posted by [Wei Guo](https://info-profiles.kantar.com/author/wei-guo) on Jun 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/983456560.jpg)](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) We’re getting creative with research. Classic quantitative and qualitative techniques no longer fit every research project, whether that be due to time, budget or resources. Thankfully, technology is helping bridge the gap between quantitative and qualitative research practices by offering more in-depth ways to connect with consumers. [Read More](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/using-chatbot-technology-to-enhance-audience-understanding#comments-listing) Topics: [Respondent experience](https://info-profiles.kantar.com/topic/respondent-experience), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies), [APAC](https://info-profiles.kantar.com/topic/apac), [qualitative research](https://info-profiles.kantar.com/topic/qualitative-research), [quant vs. qual](https://info-profiles.kantar.com/topic/quant-vs-qual), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Keeping Up with Today’s Consumers Across Asia-Pacific](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific) Posted by [Ashish Pandey](https://info-profiles.kantar.com/author/ashish-pandey) on May 9, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/969442316.jpg)](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific) Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution. [Read More](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/keeping-up-with-todays-consumers-across-asia-pacific#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac), [behavioral data](https://info-profiles.kantar.com/topic/behavioral-data) ## [Purpose in Asia: What Matters to Consumers and Why it Matters to Brands](https://info-profiles.kantar.com/purpose-in-asia) Posted by [Becki Southern](https://info-profiles.kantar.com/author/becki-southern) on Dec 6, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/asiapurpose2.png)](https://info-profiles.kantar.com/purpose-in-asia) We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns. [Read More](https://info-profiles.kantar.com/purpose-in-asia) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/purpose-in-asia#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Emerging Markets](https://info-profiles.kantar.com/topic/emerging-markets), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [APAC](https://info-profiles.kantar.com/topic/apac), [thought leadership](https://info-profiles.kantar.com/topic/thought-leadership) ## [The Future of Finance: Deciding Factors for Mobile Payment Apps in APAC](https://info-profiles.kantar.com/the-future-of-finance-deciding-factors-for-mobile-payment-apps-in-apac) Posted by [Daniel Chan](https://info-profiles.kantar.com/author/daniel-chan) on Aug 13, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/shopping%2c%20store%2c%20cashier.jpg)](https://info-profiles.kantar.com/the-future-of-finance-deciding-factors-for-mobile-payment-apps-in-apac) As online and app-based commerce rises across the globe, and notably in Asia-Pacific, so too is the popularity of online payment methods and consumer expectations of online banking. This shift follows the app-based interaction seen in many consumers. But, what does mobile payment usage really look like? And where is this taking off? Lightspeed undertook a research study amongst 2,100+ consumers across Hong Kong, China, Singapore, Australia, Taiwan and India to gauge; [Read More](https://info-profiles.kantar.com/the-future-of-finance-deciding-factors-for-mobile-payment-apps-in-apac) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-future-of-finance-deciding-factors-for-mobile-payment-apps-in-apac#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac) ## [Navigating an Amazon World in Australia](https://info-profiles.kantar.com/navigating-an-amazon-world-in-australia) Posted by [Kate Richards](https://info-profiles.kantar.com/author/kate-richards) on Jul 13, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/shopping%20cart%20and%20laptop.jpg)](https://info-profiles.kantar.com/navigating-an-amazon-world-in-australia) With the launch of Amazon into the Australian market last year, [Lightspeed collaborated with local client Retail Doctor Group, a retail consultancy, to explore the opinions of both consumers and retailers before and after launch](https://blog.lightspeedresearch.com/understanding-amazons-australian-launch-through-consumer-opinion). With the media hype and this dramatic change in the retail landscape, it was important to gauge consumer response and the retail impact to help mitigate potential risk for retailers. [Read More](https://info-profiles.kantar.com/navigating-an-amazon-world-in-australia) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/navigating-an-amazon-world-in-australia#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac), [Amazon](https://info-profiles.kantar.com/topic/amazon) ## [Boom or Bust: A Look at Consumer Perceptions of the Australian Property Market vs the Headlines](https://info-profiles.kantar.com/boom-or-bust-a-look-at-consumer-perceptions-of-the-australian-property-market) Posted by [James Hurrell](https://info-profiles.kantar.com/author/james-hurrell) on Apr 30, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/house.jpg)](https://info-profiles.kantar.com/boom-or-bust-a-look-at-consumer-perceptions-of-the-australian-property-market) With growing news of the Australian housing market’s downward trend in price, paired with a trend of increased average of days spent on the market, Lightspeed decided to investigate Australian perceptions relative to news reports. In particular, this study focused on eagerness to buy a property, how they feel the market has performed over the past 12 months, which channels Australians rely on for news and how on point they feel the news is to their position. [Read More](https://info-profiles.kantar.com/boom-or-bust-a-look-at-consumer-perceptions-of-the-australian-property-market) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/boom-or-bust-a-look-at-consumer-perceptions-of-the-australian-property-market#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [APAC](https://info-profiles.kantar.com/topic/apac), [thought leadership](https://info-profiles.kantar.com/topic/thought-leadership) ## [Australian Cricket Ball Tampering: Consumer Reaction](https://info-profiles.kantar.com/australian-cricket-ball-tampering-consumer-reaction) Posted by [Eddie Hertz](https://info-profiles.kantar.com/author/eddie-hertz) on Mar 28, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/GettyImages-180868820m.jpg)](https://info-profiles.kantar.com/australian-cricket-ball-tampering-consumer-reaction) The recent uproar over the Australian Cricket team's ball tampering incident has incited many comments from all kinds of punters; fans and non-fans of the game alike. To tap into how Australians really feel, Lightspeed ran an overnight poll among a nationally representative sample size of 300 respondents on the 26 March 2018.[![Lightspeed Quick Turn Insights - guaranteed results in 24-48 hours. Click here to learn more! ](https://no-cache.hubspot.com/cta/default/641505/a24385c1-cd3d-4819-9a84-cadbe6fb679e.png)](https://cta-redirect.hubspot.com/cta/redirect/641505/a24385c1-cd3d-4819-9a84-cadbe6fb679e) 79% of respondents were aware of the incident, and just over half of these considered themselves cricket fans. Even if you are not a fan, chances are you have heard of this incident as an Australian. [Read More](https://info-profiles.kantar.com/australian-cricket-ball-tampering-consumer-reaction) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/australian-cricket-ball-tampering-consumer-reaction#comments-listing) Topics: [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac) ## [2018 Chinese New Year Consumer Behaviour](https://info-profiles.kantar.com/2018-chinese-new-year-consumer-behaviour) Posted by [Jeff Tsui](https://info-profiles.kantar.com/author/jeff-tsui) on Feb 12, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/2018_ChineseNewYear_Infographic.jpg)](https://info-profiles.kantar.com/2018-chinese-new-year-consumer-behaviour) We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find? [Read More](https://info-profiles.kantar.com/2018-chinese-new-year-consumer-behaviour) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/2018-chinese-new-year-consumer-behaviour#comments-listing) Topics: [Market Research Trends](https://info-profiles.kantar.com/topic/market-research-trends), [Marketing Research Data](https://info-profiles.kantar.com/topic/marketing-research-data), [APAC](https://info-profiles.kantar.com/topic/apac) ## [Change in Chinese New Year Traditions contradicts economic shifts](https://info-profiles.kantar.com/change-in-chinese-new-year-traditions-contradicts-economic-shifts) Posted by [Jeff Cao](https://info-profiles.kantar.com/author/jeff-cao) on Feb 12, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/ChineseNY1.png)](https://info-profiles.kantar.com/change-in-chinese-new-year-traditions-contradicts-economic-shifts) A study from Lightspeed reveals 8% of Taiwanese people intend to give more than US$200 in each Red Packet. [Read More](https://info-profiles.kantar.com/change-in-chinese-new-year-traditions-contradicts-economic-shifts) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/change-in-chinese-new-year-traditions-contradicts-economic-shifts#comments-listing) Topics: [MRX Trends](https://info-profiles.kantar.com/topic/mrx-trends), [APAC](https://info-profiles.kantar.com/topic/apac), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends) ## [STUDY REVEALS VARIED FEELINGS ABOUT ANZAC DAY](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) Posted by [Matt Hunt](https://info-profiles.kantar.com/author/matt-hunt) on Apr 20, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/AU_Data.JPG.png)](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) A study recently conducted by [Lightspeed GMI](http://www.lightspeedgmi.com/), a leading global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year. Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6% the day means remembering fallen soldiers, of which 33.3% specifically remember a loved one who fought for Australia and 23.0% remember a loved one who served in the military somewhere else. Just 12.9% see it as a day off work. [Read More](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/study-reveals-varied-feelings-about-anzac-day#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [APAC](https://info-profiles.kantar.com/topic/apac) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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