With less than two week to go, it’s beginning to look a lot like Christmas. But what does this look like to Australian consumers?
‘Tis the season to be jolly but it is also the season to know your consumer…even better than the rest of year, that is! We asked our Australian mobile and tablet respondents about a few of their plans for the festive period. Here’s what they told us.
Topics: Market Research Trends, Digital Consumer, Consumer Insights
A study recently conducted by Lightspeed GMI, a leading global online research provider, shows only 54.4% of Australians plan to mark ANZAC Day this year.
Although this is a lower than expected percentage, for those that mark ANZAC day they do so with deep reverence. For 83.6% the day means remembering fallen soldiers, of which 33.3% specifically remember a loved one who fought for Australia and 23.0% remember a loved one who served in the military somewhere else. Just 12.9% see it as a day off work.
Topics: Market Research, Consumer Insights, APAC
