Kantar's Profiles Blog

New Study on eWallet Adoption in the US

Posted by Greg Flemming on Aug 18, 2015

Six Months After Apple Pay Launch, How Should Banks, Retailers, and Agencies Evaluate Apple Pay, Google Wallet and Samsung

A new Lightspeed FSG study shows an uptick in frequency of Apple Pay use for in-store purchases -- but security concerns and a general lack of interest has slowed adoption of Apple Pay and other eWallet platforms.

Among current Apple Pay users, fully 17% said in the new July 2015 study they use Apple Pay more than 10 times a month for in-store purchases -- up from just 7% in November 2014.

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Topics: eWallets, Lightspeed FSG, Financial Services

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