As researchers, we have a wide range of people to please, from internal stakeholders, to external clients, to our consumers. We have budgets to be mindful of, investments to defend and respondents to satisfy (so they continue providing us valuable information!).
Topics: Digital Data Collection, Mobile Advertising, marketing research technologies, media buying, marketing research trends, Brand Advertisting, Survey Engagement, modern surveys, Ask the Expert
If you’re anything like me, you’re reaching for your mobile device as soon as the commercial break hits to answer a text, email, or simply refresh social media apps to see the latest and greatest. Well guess what, you are the most important part of how custom content works for sports advertising.
Topics: Mobile, Customized Advertising, Mobile Advertising
