I recently attended a webinar where Linda West, Director of Digital Marketing at Act-On Software, discussed five common digital marketing mistakes. After hearing what Linda had to say about the five common mistakes, it got me thinking about what we, as Marketing Researchers, can learn from digital marketing. While digital marketing strategies are laser focused on creating value for the consumer, we should have that same focus on our panelists. Panelists are a core part of what we do in the Marketing Research industry, and our panelists are people. These people’s voices and opinions are front and center in how we interact with them.
