---
title: Kantar's Profiles Blog | Eric Lindner
description: "Client Operations Team Lead, Americas\n
\nEric currently serves as Operations Team Lead. In this role, he leads and manages several strategic projects in the Americas Region, most notably the company’s survey routing technology initiatives. Eric joined Lightspeed in 2011 and has served in various project management roles.\n
\nPrior to joining the organization, Eric served in the Unites States Marine Corps. and worked at TD Bank America. He earned a Bachelor of Arts from Fairleigh Dickinson University, and is currently enrolled in the UGA Principles of Marketing Research course."
---
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# Kantar's Profiles Blog
## Eric Lindner
**Client Operations Team Lead, Americas**
Eric currently serves as Operations Team Lead. In this role, he leads and manages several strategic projects in the Americas Region, most notably the company’s survey routing technology initiatives. Eric joined Lightspeed in 2011 and has served in various project management roles.
Prior to joining the organization, Eric served in the Unites States Marine Corps. and worked at TD Bank America. He earned a Bachelor of Arts from Fairleigh Dickinson University, and is currently enrolled in the UGA Principles of Marketing Research course.
### Recent Posts
## [What Marketing Researchers Can Learn from Digital Marketing: Five Common Mistakes](https://info-profiles.kantar.com/what-marketing-researchers-can-learn-from-digital-marketing-five-common-mistakes)
Posted by [Eric Lindner](https://info-profiles.kantar.com/author/eric-lindner) on Jun 8, 2016
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/what-marketing-researchers-can-learn-from-digital-marketing-five-common-mistakes)
I recently attended a webinar where Linda West, Director of Digital Marketing at [Act-On Software](https://www.act-on.com/), discussed five common digital marketing mistakes. After hearing what Linda had to say about the five common mistakes, it got me thinking about what we, as Marketing Researchers, can learn from digital marketing. While digital marketing strategies are laser focused on creating value for the consumer, we should have that same focus on our panelists. Panelists are a core part of what we do in the Marketing Research industry, and [our panelists are people](https://blog.lightspeedgmi.com/long-live-online-panels). These people’s voices and opinions are front and center in how we interact with them.
[Read More](https://info-profiles.kantar.com/what-marketing-researchers-can-learn-from-digital-marketing-five-common-mistakes)
1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/what-marketing-researchers-can-learn-from-digital-marketing-five-common-mistakes#comments-listing)
Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Market Research](https://info-profiles.kantar.com/topic/market-research)
## [Sports Marketing: Trying to avoid ads? Think again.](https://info-profiles.kantar.com/trying-avoid-ads-think/)
Posted by [Eric Lindner](https://info-profiles.kantar.com/author/eric-lindner) on Apr 2, 2015
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/trying-avoid-ads-think/)
If you’re anything like me, you’re reaching for your mobile device as soon as the commercial break hits to answer a text, email, or simply refresh social media apps to see the latest and greatest. Well guess what, you are the most important part of how custom content works for sports advertising.
[Read More](https://info-profiles.kantar.com/trying-avoid-ads-think/)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/trying-avoid-ads-think/#comments-listing)
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