Kantar's Profiles Blog

Eric Lindner

Client Operations Team Lead, Americas
Eric currently serves as Operations Team Lead. In this role, he leads and manages several strategic projects in the Americas Region, most notably the company’s survey routing technology initiatives. Eric joined Lightspeed in 2011 and has served in various project management roles.

Prior to joining the organization, Eric served in the Unites States Marine Corps. and worked at TD Bank America. He earned a Bachelor of Arts from Fairleigh Dickinson University, and is currently enrolled in the UGA Principles of Marketing Research course.

Recent Posts

What Marketing Researchers Can Learn from Digital Marketing: Five Common Mistakes

Posted by Eric Lindner on Jun 8, 2016

I recently attended a webinar where Linda West, Director of Digital Marketing at Act-On Software, discussed five common digital marketing mistakes. After hearing what Linda had to say about the five common mistakes, it got me thinking about what we, as Marketing Researchers, can learn from digital marketing. While digital marketing strategies are laser focused on creating value for the consumer, we should have that same focus on our panelists. Panelists are a core part of what we do in the Marketing Research industry, and our panelists are people. These people’s voices and opinions are front and center in how we interact with them.  

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Topics: Data Driven Marketing, Market Research

Sports Marketing: Trying to avoid ads? Think again.

Posted by Eric Lindner on Apr 2, 2015

If you’re anything like me, you’re reaching for your mobile device as soon as the commercial break hits to answer a text, email, or simply refresh social media apps to see the latest and greatest. Well guess what, you are the most important part of how custom content works for sports advertising.

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Topics: Mobile, Customized Advertising, Mobile Advertising

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