Kantar's Profiles Blog

Do you want to optimise your product development? Improve your market share? Achieve growth?

I mean, of course you do, who wouldn’t? But, at the same time, you’re finding this challenging. You can’t really pinpoint where the gap lies and identify what the next steps should be. Well, if that’s the case then keep reading. Because Conjoint Analysis might be the right solution for you.  

Healthcare companies win over physicians by putting the right combination of features in their products and charging the right price. It is as simple as that; and Conjoint Analysis helps you do exactly that.

Topics: questionnaire design, marketing research best practices, Healthcare Research

Conducting quantitative and qualitative research can be a unique process when targeting healthcare audiences, such as physicians, payers, KOLs and patients. Best practices and techniques we use for consumer research can also be applicable to these audiences.

Topics: data enrichment, media buying, data append, Healthcare Research, modern surveys, Ask the Expert

With the innovations in healthcare technology, it’s no surprise that consumers feel empowered to take control of their health and wellness with the help of web-connected mobile health (mHealth) devices and applications. Smartphone ownership and the use of wearable technology and health-related apps are on the rise, and the proof is in the data. Since 2015, smartphone ownership has risen 21%, the use of wearable technology has increased 12.3% and the use of health-related apps has increased 25%.

 

Topics: Data Driven Marketing, thought leadership, Healthcare Research, health tech

November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.

Topics: Marketing Research Data, Healthcare Research

2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.  

Topics: Marketing Research Data, Healthcare Research

If you ever find yourself in the London Millbank office, within minutes you’ll be subjected to the company’s most pressing rhetoric: how do we shorten surveys, how do you modernise them and how do we bring innovation to a rapidly changing industry?

Topics: Video, Healthcare Research, modern surveys

June is Alzheimer’s and Brain Awareness Month; rightfully so, as Alzheimer’s and other brain diseases are the most common cause of dementia, and they touch many individuals and families. In 2017, it has been reported that worldwide, nearly 44 million people have Alzheimer’s or a related dementia.

Topics: marketing research trends, Healthcare Research

This blog was originally published by Intellus Worldwide in their Young Professional Journal, Spring 2018. 

Topics: thought leadership, Healthcare Research

Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever. 

Topics: Marketing Research Data, Consumer Insights, minipoll, Healthcare Research

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

Topics: Healthcare Research, Survey Engagement