--- title: Kantar's Profiles Blog | Innovation description: Innovation | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Welcome to 2020! A Deeper Understanding of People for the Year ahead](https://info-profiles.kantar.com/welcome-to-2020) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 5, 2020 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/2020%20Kantar%20stock%20photos/GettyImages-146770485.jpg)](https://info-profiles.kantar.com/welcome-to-2020) 2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D. We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world. **So, what does this mean for you in 2020?** [Read More](https://info-profiles.kantar.com/welcome-to-2020) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/welcome-to-2020#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Five Reasons the Kantar Profiles Network improves your access to actionable data](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) Posted by [Andrew Cayton](https://info-profiles.kantar.com/author/andrew-cayton) on Dec 5, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/network%20social/Blog-KantarProfilesNetwork_twitter.jpg)](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this? Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data… [Read More](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data) Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog-post-generatequalitydata-2.jpg)](https://info-profiles.kantar.com/steps-to-generate-quality-data) Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets. [Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Permission to Walk Away from Survey Trends](https://info-profiles.kantar.com/permission-walk-away-survey-trends/) Posted by [David Shanker](https://info-profiles.kantar.com/author/david-shanker) on Jun 11, 2015 - [Tweet](https://twitter.com/share) In our complex world, the accelerated pace of innovation and technology has created a struggle in the marketing research industry. Consumers are our greatest assets, but they are overloaded: countless digital marketing campaigns, social media platforms and infinite numbers of apps are fighting for their attention. Our attempts to quantify their behavior and attitudes are heavily influenced by technology. But with the frequency of change so rapid, how do we judge if we are capturing the ‘norm’? Are we capturing their full attention? [Read More](https://info-profiles.kantar.com/permission-walk-away-survey-trends/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/permission-walk-away-survey-trends/#comments-listing) Topics: [Innovation](https://info-profiles.kantar.com/topic/innovation) ## [Back to the future: Embracing innovation in the research world](https://info-profiles.kantar.com/back-future-embracing-innovation-research-world/) Posted by [Lamia Lee](https://info-profiles.kantar.com/author/lamia-lee) on Sep 24, 2014 - [Tweet](https://twitter.com/share) Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement. [Read More](https://info-profiles.kantar.com/back-future-embracing-innovation-research-world/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/back-future-embracing-innovation-research-world/#comments-listing) Topics: [Market Research Trends](https://info-profiles.kantar.com/topic/market-research-trends), [Innovation](https://info-profiles.kantar.com/topic/innovation) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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