Kantar's Profiles Blog

Welcome to 2020! A Deeper Understanding of People for the Year ahead

Posted by Caroline Frankum on Feb 5, 2020

2019 was a year of tremendous growth and change for us, where the industry took note and recognised us for our approaches to data quality, innovation, leadership and I&D.

We not only moved to a single brand across Kantar, we also implemented our OnePlatform strategy, launched our API-driven Kantar Profiles Network, and enhanced our offer to provide you with access to insights at the speed of life - all without compromising on quality in an increasingly time-poor and data legislative world.

So, what does this mean for you in 2020?

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Topics: Digital Data Collection, Research Quality, Innovation, Market Research, Digital Consumer, Data Quality, Consumer Insights, Ask the Expert

Five Reasons the Kantar Profiles Network improves your access to actionable data

Posted by Andrew Cayton on Dec 5, 2019

In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this?

Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data…

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Topics: Digital Data Collection, Research Quality, Innovation, Online Sampling, Market Research, Digital Consumer, Marketing Research, Data Quality, Panels, Consumer Insights, marketing research best practices, modern surveys, Sourcing

What steps do you take to generate Quality data?

Posted by Chris Stevens on Nov 28, 2019

Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.

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Topics: Research Quality, Innovation, Survey Length, Survey Design, Online Sampling, Market Research, Data Quality, marketing research best practices, Survey Engagement, modern surveys, Sourcing

Permission to Walk Away from Survey Trends

Posted by David Shanker on Jun 11, 2015

In our complex world, the accelerated pace of innovation and technology has created a struggle in the marketing research industry. Consumers are our greatest assets, but they are overloaded: countless digital marketing campaigns, social media platforms and infinite numbers of apps are fighting for their attention. Our attempts to quantify their behavior and attitudes are heavily influenced by technology. But with the frequency of change so rapid, how do we judge if we are capturing the ‘norm’? Are we capturing their full attention?

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Topics: Innovation

Back to the future: Embracing innovation in the research world

Posted by Lamia Lee on Sep 24, 2014

Marketers are arguably in a better place than ever to communicate with their audience – whether through Facebook followers, Twitter addicts or the ever engrossed mobile population. Technology is producing a familiar and comfortable means of constant engagement.

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Topics: Market Research Trends, Innovation

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