Kantar's Profiles Blog

Andrew Cayton

Andrew is responsible for global operations of Lightspeed. He joined the company in 2003 as Senior Vice President for Business Development, EMEA, and has been instrumental in driving the rapid growth of Lightspeed’s European business. In 2009, Andrew was promoted to CEO, EMEA, and in that role he oversaw the European integration of TNS 6thDimension, helped to grow the business significantly and played a crucial part in improving both client and employee satisfaction across the region, making Lightspeed one of the largest global online panel providers. Prior to joining Lightspeed, he was the Head of Sales of Harte-Hanks, where he promoted the company’s insight and marketing services to companies within the IT, Internet, telecoms and finance industries across Europe. Andrew was awarded a bursary place on the Masters in Marketing course at Bristol Business School and also received a BSc degree in Geography at Plymouth University. He was the first post-graduate to be awarded this distinction, and also earned both the Market Research Society (MRS) and Chartered Institute of Marketing (CIM) diplomas. He is a member of the Market Research Society (MRS).

Recent Posts

Five Reasons the Kantar Profiles Network improves your access to actionable data

Posted by Andrew Cayton on Dec 5, 2019

In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this?

Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data…

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Topics: Digital Data Collection, Research Quality, Innovation, Online Sampling, Market Research, Digital Consumer, Marketing Research, Data Quality, Panels, Consumer Insights, marketing research best practices, modern surveys, Sourcing

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