--- title: Kantar's Profiles Blog | Social Media description: Social Media | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Accessing the Already Connected Consumer](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Posted by [Jeff Tsui](https://info-profiles.kantar.com/author/jeff-tsui) on Nov 7, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/GettyImages-690900394.jpg)](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.  [Read More](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/accessing-the-already-connected-consumer#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Social Media](https://info-profiles.kantar.com/topic/social-media), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Six Tips Marketing Researchers Can Learn from Social Media](https://info-profiles.kantar.com/six-tips-marketing-researchers-can-learn-from-social-media) Posted by [Laura Jasinski](https://info-profiles.kantar.com/author/laura-jasinski) on Sep 22, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1456515003192-808f8e9ca393_1.jpg)](https://info-profiles.kantar.com/six-tips-marketing-researchers-can-learn-from-social-media) Social media has caused a massive shift in the way people communicate, interact and share experiences and personal interests. Consumers are always on, always connected. Consumers build unique online relationships; they are connected to brands, athletes, teams, family, friends and co-workers on multiple channels. Sharing everything from political views to favorite products, social media users are leaking valuable information and insights for researchers to take advantage of. [Read More](https://info-profiles.kantar.com/six-tips-marketing-researchers-can-learn-from-social-media) 2 Comments [Click here to read/write comments](https://info-profiles.kantar.com/six-tips-marketing-researchers-can-learn-from-social-media#comments-listing) Topics: [Social Media](https://info-profiles.kantar.com/topic/social-media), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research) ## [Marketing Research Today: The Growing Importance of Target Marketing](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) Posted by [Tiama HD Fowler](https://info-profiles.kantar.com/author/tiama-hd-fowler) on May 11, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/AmplifyRAppends-Blog.jpg)](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) Over recent years technology has changed what the marketing research industry is as well as what it does.  Because of this, agile research has become increasingly popular for researchers and clients who need on-demand data and broader insights. With the onset of technology and data analytics companies, we have found opportunities to couple third party data with panel survey results. Clients began asking us to make it easier to combine survey responses with other types of data to better understand their targets. Given we have more than 200 profile attributes stored for sampling and or appending, clients were eager for us to add second and third party marketing data that provided broader perspective. This has also allowed clients to shorten surveys and make them more engaging. The results have provided our clients deeper insights and better data quality. [Read More](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/marketing-research-today-the-growing-importance-of-target-marketing#comments-listing) Topics: [Social Media](https://info-profiles.kantar.com/topic/social-media), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [data append](https://info-profiles.kantar.com/topic/data-append) ## [Leveraging Social Intelligence Tools: How Trump Can Avoid Blowing SNL Hosting Gig](https://info-profiles.kantar.com/leveraging-social-intelligence-tools-howtrump-can-avoid-blowing-snl-hosting-gig) Posted by [Tiama HD Fowler](https://info-profiles.kantar.com/author/tiama-hd-fowler) on Nov 6, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Capture-1.jpg)](https://info-profiles.kantar.com/leveraging-social-intelligence-tools-howtrump-can-avoid-blowing-snl-hosting-gig) It’s always risky to host [Saturday Night Live](http://www.nbc.com/saturday-night-live) (SNL); not everyone can do “funny.” For most politicians, spoofing pop culture with outrageous punchlines falls outside their wheelhouse. Add to this the broader reality of dropping poll numbers and a generally regarded unremarkable CNBC GOP debate recently, Donald Trump’s November 7th SNL hosting gig has a lot riding on it. What can the Trump brand do to capitalize on this opportunity? The more you know your audience and can anticipate their reactions, the better skilled you will be at crafting the best laughs. As part of Lightspeed GMI’s [Election in Context](https://blog.lightspeedgmi.com/your-favorite-candidate-says-a-lot-about-you-using-a-social-intelligence-tool-to-measure-social-dominance) project, we’ve pulled out some details that might help Trump make the most of this opportunity.  [Read More](https://info-profiles.kantar.com/leveraging-social-intelligence-tools-howtrump-can-avoid-blowing-snl-hosting-gig) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/leveraging-social-intelligence-tools-howtrump-can-avoid-blowing-snl-hosting-gig#comments-listing) Topics: [Context](https://info-profiles.kantar.com/topic/context), [Social Media](https://info-profiles.kantar.com/topic/social-media) ## [The Evolution of Social Media](https://info-profiles.kantar.com/evolution-social-media/) Posted by [Siddartha Dutta](https://info-profiles.kantar.com/author/siddartha-dutta) on Mar 2, 2015 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog_background.jpg)](https://info-profiles.kantar.com/evolution-social-media/) Social media has come a long way since its humble beginnings. This evolution in consumer behavior is impacting the data collection process globally -- opinions are shared to an open network, unsolicited. The adoption of smartphones and tablets has happened seemingly overnight, yet the next big development could change things again in an instant. By measuring changes in user adoption and online behavior, businesses can stay on the pulse of their evolving consumers. [Read More](https://info-profiles.kantar.com/evolution-social-media/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/evolution-social-media/#comments-listing) Topics: [Social Media](https://info-profiles.kantar.com/topic/social-media), [Infographics](https://info-profiles.kantar.com/topic/infographics) ## [Facebook Face-off: Cosmetics](https://info-profiles.kantar.com/facebook-face-cosmetics/) Posted by [Edward Staples](https://info-profiles.kantar.com/author/edward-staples) on Dec 15, 2014 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hs-fs/file-3255284044-png/blog-files/lightspeedgmi_blog_context_cosmetics-300x191.png)](https://info-profiles.kantar.com/facebook-face-cosmetics/) Multicultural consumers are of increasing importance in market research as they represent the fastest growing segment of buyers. Most of today’s market researchers understand the importance of multicultural research, but many of us struggle with the question of how and when to apply it. Evidence of that is research from [The Center for Multicultural Science](http://multicultural-science.org/) which estimates that, “Most syndicated research under-represents the size of Hispanic sales by ~20-60%.” To offer examples of how you can realize the value of multicultural research, we took a look at brand fans of two cosmetics industry leaders, Estee Lauder and L’Oreal. [Read More](https://info-profiles.kantar.com/facebook-face-cosmetics/) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/facebook-face-cosmetics/#comments-listing) Topics: [Context](https://info-profiles.kantar.com/topic/context), [Social Media](https://info-profiles.kantar.com/topic/social-media) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends) - [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights) - [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling) - [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design) - [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post) - [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality) - [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection) - [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services) - [APAC (10)](https://info-profiles.kantar.com/topic/apac) - [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research) - [data series (10)](https://info-profiles.kantar.com/topic/data-series) - [Video (9)](https://info-profiles.kantar.com/topic/video) - [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer) - [data append (8)](https://info-profiles.kantar.com/topic/data-append) - [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices) - [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first) - [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research) - [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality) - [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies) - [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends) - [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership) - [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert) - [Context (6)](https://info-profiles.kantar.com/topic/context) - [Panels (6)](https://info-profiles.kantar.com/topic/panels) - [Social Media (6)](https://info-profiles.kantar.com/topic/social-media) - [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment) - [Innovation (5)](https://info-profiles.kantar.com/topic/innovation) - [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends) - [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing) - [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data) - [Big Data (4)](https://info-profiles.kantar.com/topic/big-data) - [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector) - [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg) - [Millennials (4)](https://info-profiles.kantar.com/topic/millennials) - [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels) - [Privacy (4)](https://info-profiles.kantar.com/topic/privacy) - [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience) - [media buying (4)](https://info-profiles.kantar.com/topic/media-buying) - [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys) - [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design) - [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting) - [Infographics (3)](https://info-profiles.kantar.com/topic/infographics) - [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement) - [data search (3)](https://info-profiles.kantar.com/topic/data-search) - [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership) - [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr) - [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research) - [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual) - [validation (3)](https://info-profiles.kantar.com/topic/validation) - [Amazon (2)](https://info-profiles.kantar.com/topic/amazon) - [Communities (2)](https://info-profiles.kantar.com/topic/communities) - [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising) - [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing) - [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets) - [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights) - [Holidays (2)](https://info-profiles.kantar.com/topic/holidays) - [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event) - [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising) - [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking) - [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing) - [Prediction (2)](https://info-profiles.kantar.com/topic/prediction) - [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score) - [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length) - [Trackers (2)](https://info-profiles.kantar.com/topic/trackers) - [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology) - [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding) - [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll) - [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys) - [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement) - [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research) - [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker) - [visualization (2)](https://info-profiles.kantar.com/topic/visualization) - [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data) - [Clients (1)](https://info-profiles.kantar.com/topic/clients) - [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach) - [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic) - [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce) - [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning) - [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research) - [PCs (1)](https://info-profiles.kantar.com/topic/pcs) - [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler) - [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics) - [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills) - [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction) - [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management) - [US election (1)](https://info-profiles.kantar.com/topic/us-election) - [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting) - [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets) - [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent) - [esomar (1)](https://info-profiles.kantar.com/topic/esomar) - [health tech (1)](https://info-profiles.kantar.com/topic/health-tech) - [location services (1)](https://info-profiles.kantar.com/topic/location-services) - [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples) - [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples) - [social listening (1)](https://info-profiles.kantar.com/topic/social-listening) see all © 2018, Lightspeed LLC - [Site Map](http://www.lightspeedresearch.com/site-map/) - [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/) - [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/) [![Lightspeed](https://info-profiles.kantar.com/hs-fs/hubfs/Lightspeed-Sep2016/images/logo_orange_footer.png?width=124&name=logo_orange_footer.png "Lightspeed")](http://www.lightspeedresearch.com)[![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/LightspeedHealth_Footer_Logo_orange_rollover.png?width=200&name=LightspeedHealth_Footer_Logo_orange_rollover.png)](http://www.lightspeed-health.com)[ ![](https://info-profiles.kantar.com/hs-fs/hubfs/logos/FSG_Footer_1.png?width=201&name=FSG_Footer_1.png)](http://www.lightspeedfsg.com)