Kantar's Profiles Blog

Jeff Tsui is currently the Managing Director of Kantar’s Profiles division in Greater China, and a member of the global leadership team.

Prior to his current role, he was tasked to penetrate a number Asian markets, when online market research was still new, specialized in the consultation and execution of international projects. He has partnered with many publicly listed local and international client accounts, and have led a number of successful multicultural teams throughout his career.

Jeff is well regarded by clients and peers for his consultative, strategic, and creative approach to business matters. He is also well known for being a positive disrupter in the industry. A great example was the launch of the first ever market research mobile panel in China using the WeChat app and ecosystem, back in 2019, which have now become a mainstream method to collect quality consumer data and opinions in China.

Prior to joining Kantar, he worked at Mindshare APAC; Nielsen Hong Kong, Datamonitor UK and Lightspeed Research UK, in a variety of marketing, research, account servicing and general management roles. He has 15+ years of experiences in the market research industry, and is a seasoned contributor to a variety of trade conferences, awards and mentorship programs.

Jeff holds a BSc (Hons) Management degree from Royal Holloway, University of London, UK. He has a keen interest in cars, and a founder of an internet base car trading business in UK during the start of the internet era.