Kantar's Profiles Blog

Jeff Tsui

Managing Director, Greater China
Jeff Tsui is the Managing Director for Kantar's Profiles Division Greater China business. Prior to his current role, he also serviced clients in other Asian markets, specializing in the consultation and execution of international market research projects.

Jeff is well regarded by clients for his consultative, strategic and creative approach to most business matters, and has managed many successful accounts and teams in his current and previous roles.

Prior to joining Kantar, Jeff worked at other agencies including, Mindshare APAC; Nielsen HK, Datamonitor UK and Kantar Profiles UK, in a variety of marketing, research, new business development and account servicing roles. He has 10+ years of experiences in the online research space and was a key personnel that started the newly established Kantar Profiles HK office in 2009, which at the time acted as the Asian hub of Kantar's Profiles Division.

Jeff holds a BSc (Hons) Management degree from Royal Holloway, University of London, UK. He has a keen interest in cars and once ran an internet base car trading business in UK. He maintains an entrepreneurial spirit for all the roles he has performed to date.

Recent Posts

Accessing the Already Connected Consumer

Posted by Jeff Tsui on Nov 7, 2019

Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people. 

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Topics: Mobile, Social Media, Survey Design, Online Sampling, Digital Consumer, Consumer Insights, modern surveys, Sourcing

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

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Topics: Market Research Trends, Marketing Research Data, APAC

Presenting to the Future

Posted by Jeff Tsui on Nov 24, 2014

“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.

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Topics: Market Research Trends, Digital Data Collection

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