Kantar's Profiles Blog

Jeff Tsui

Managing Director, Profiles Division, Greater China

Jeff Tsui is currently the Managing Director of Kantar’s Profiles division in Greater China, and a member of the global leadership team.

Prior to his current role, he was tasked to penetrate a number Asian markets, when online market research was still new, specialized in the consultation and execution of international projects. He has partnered with many publicly listed local and international client accounts, and have led a number of successful multicultural teams throughout his career.

Jeff is well regarded by clients and peers for his consultative, strategic, and creative approach to business matters. He is also well known for being a positive disrupter in the industry. A great example was the launch of the first ever market research mobile panel in China using the WeChat app and ecosystem, back in 2019, which have now become a mainstream method to collect quality consumer data and opinions in China.

Prior to joining Kantar, he worked at Mindshare APAC; Nielsen Hong Kong, Datamonitor UK and Lightspeed Research UK, in a variety of marketing, research, account servicing and general management roles. He has 15+ years of experiences in the market research industry, and is a seasoned contributor to a variety of trade conferences, awards and mentorship programs.

Jeff holds a BSc (Hons) Management degree from Royal Holloway, University of London, UK. He has a keen interest in cars, and a founder of an internet base car trading business in UK during the start of the internet era.

Recent Posts

Accessing the Already Connected Consumer

Posted by Jeff Tsui on Nov 7, 2019

Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people. 

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Topics: Mobile, Social Media, Survey Design, Online Sampling, Digital Consumer, Consumer Insights, modern surveys, Sourcing

2018 Chinese New Year Consumer Behaviour

Posted by Jeff Tsui on Feb 12, 2018

We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?

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Topics: Market Research Trends, Marketing Research Data, APAC

Presenting to the Future

Posted by Jeff Tsui on Nov 24, 2014

“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.

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Topics: Market Research Trends, Digital Data Collection

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