Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.
Topics: Mobile, Social Media, Survey Design, Online Sampling, Digital Consumer, Consumer Insights, modern surveys, Sourcing
We hear about the rate of consumer change, but what do these behaviour’s look like when it comes to a traditional holiday season? We took a look at the intentions for 1500 panellists from five of our panels where Chinese New Year will be celebrated… what did we find?
Topics: Market Research Trends, Marketing Research Data, APAC
“We’re in a crisis situation, there’s not enough talent coming through the pipeline, and organizations will experience difficulties…the truth is, data is a very creative science; being in IT does not make you better at data. Some knowledge of marketing is very important to understand customer data but a lot of marketers are not very numerate - it’s a big challenge for the future,” commented by Edwina Dunn, CEO of Starcount and founder and former CEO of Dunnhumby, in a recent interview with the Market Research Society.