This article was first published by Admap Magazine in August 2019
Recently I was privileged to present at the MRSI Annual Market Research Seminar in Mumbai on ‘Keeping Up With Today’s Connected Consumers’. More specifically, we took this opportunity to explore how research can leverage today’s connected consumer to better understand audiences during a time of technological evolution.
With more credit cards now offering up to 5X rewards on dining purchases (Chase Sapphire Reserve, American Express Hilton Honors, Capital One Savor), does restaurant spending get a big boost? The answer is yes -- for several leading rewards cards.
In 2019, we’re seeing consumers health habits evolve. For many, formal diets and exercise fads are being deprioritized with the desire to form more sustainable healthy lifestyles. Gone is the importance of the fat-free or zero-calorie version of a product; consumers want whole, clean ingredients in their food and beverages. They are placing a new level of importance on the clarity of what they’re putting in their bodies that extends beyond calorie, sugar and fat intake.
"See you in an hour?” My son said to his friend as we were leaving school. I felt perplexed: I wasn’t aware of any playdate plans we had for the afternoon. When I asked him, he said they are meeting at Pet Sim on Roblox.
We live in an increasingly socially connected and socially conscious world, causing many global brands to weave purpose into the fabric of their businesses - through mission statements, narratives and campaigns.
Social media and the quality of online content is making visuals a currency we all deal in. As Jeff Bullas, 2018 Forbes Top 20 Influencer of Chief Marketing Officers, states “Photos are becoming the universal language”.
November marks National Diabetes Awareness Month, and this year, it spotlights gestational diabetes.
Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command. And now Apple HomePod and Amazon Echo, teamed up with our friends Siri and Alexa, are giving us direct access to information without the need to reach for a device.
2018 has been a big year for women: from TIME Magazine naming those who spoke out about sexual harassment as Person of the Year, to UK celebrating 100 years of women’s right to vote, to the US Women’s Soccer team making headlines.