Kantar's Profiles Blog

Carissa Scenna

Research Analyst, Profiles Division

Carissa serves as Research Analyst at Kantar for the Profiles Division. She specializes in analysis for the financial services industry, including credit card and bank data, both reported and behavioral.

Prior to joining Kantar in 2012, Carissa conducted market research for higher education clients at Carnegie Communications as Senior Market Research Analyst.

Carissa holds a Master of Sciences in Marketing from Southern NH University and a Bachelor of Science in Marketing and International Business from Western New England University.

Recent Posts

Dining Rewards can Help Restaurants Take a Bigger Bite out of Credit Card Sales

Posted by Carissa Scenna on Apr 3, 2019

With more credit cards now offering up to 5X rewards on dining purchases (Chase Sapphire Reserve, American Express Hilton Honors, Capital One Savor), does restaurant spending get a big boost? The answer is yes -- for several leading rewards cards.

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Topics: Data Driven Marketing, Financial Services, Marketing Research Data

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