A growing percentage of respondents access surveys using their mobile devices, but most surveys are not designed to display legibly on these devices. This leads to frustration, poor data quality, survey dropout, and eventually panel attrition. Lightspeed GMI is taking a proactive approach to survey design to help ensure today’s surveys are compatible across devices. The best way to do this is to design surveys with mobile display in mind, ensuring they will render adequately on the smallest screens. Based on our extensive research on research we have identified 10 guidelines to make a survey device agnostic:
