--- title: Kantar's Profiles Blog | data series description: data series | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Connecting Data Sources with Security](https://info-profiles.kantar.com/connecting-data-sources-with-security) Posted by [David Tripepi](https://info-profiles.kantar.com/author/david-tripepi) on Oct 7, 2019 - [Tweet](https://twitter.com/share) The biggest misconception since the launch of GDPR is the belief the European legislation, published in May 2018, changed the landscape of privacy and security. However, what it actually did was set more stringent checks on the preexisting legal processes and privacy compliance, as well as increase the level of accountability through heftier penalty charges for those noncompliant. So, how do we manage data and connect data sources safely without fear of handling the personal data of our customers and respondents in a careless manner? We should start by stating the obvious concept of anonymisation. [Read More](https://info-profiles.kantar.com/connecting-data-sources-with-security) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/connecting-data-sources-with-security#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Privacy](https://info-profiles.kantar.com/topic/privacy), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [MRX Trends](https://info-profiles.kantar.com/topic/mrx-trends), [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [data series](https://info-profiles.kantar.com/topic/data-series), [gdpr](https://info-profiles.kantar.com/topic/gdpr), [data search](https://info-profiles.kantar.com/topic/data-search) ## [A Modern Approach to Data Collection: Marketing Data Integration Series Wrap-Up](https://info-profiles.kantar.com/a-modern-approach-to-data-collection-marketing-data-integration-series-wrap-up) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Oct 3, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/mobile%2cgroup%2cpeople%2cline3%20-2.jpg)](https://info-profiles.kantar.com/a-modern-approach-to-data-collection-marketing-data-integration-series-wrap-up) Technology has a way of improving tried-and-true methodologies in many industries, and [as we’ve seen in this data series](https://info-profiles.kantar.com/marketing-data-integration-series-introduction), marketing research is no exception. Where at one time qualitative best practices included 20 to 40 minute online surveys (e.g., jam-packed full of single response, open-ended and grid questions), respondents are no longer completing that type of research. Many (time-poor) consumers want to provide brands their feedback, but they expect the conveniences a smartphone provides them and activities that fit into their every-day life. They also [don’t want to be bogged down with mundane, repetitive questions](https://info-profiles.kantar.com/framing-questions-marketing-data-integration-part-1) such as, “What brands do you like? Can you rate these brands? What stores do you think of when you need this product?” [Read More](https://info-profiles.kantar.com/a-modern-approach-to-data-collection-marketing-data-integration-series-wrap-up) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/a-modern-approach-to-data-collection-marketing-data-integration-series-wrap-up#comments-listing) Topics: [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [data series](https://info-profiles.kantar.com/topic/data-series) ## [The Power of Visualization: Marketing Data Integration (Part 6)](https://info-profiles.kantar.com/the-power-of-visualization) Posted by [Young Ham](https://info-profiles.kantar.com/author/young-ham) on Sep 19, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/tablet%20chart.jpg)](https://info-profiles.kantar.com/the-power-of-visualization) As the cliché goes, a picture says a thousand words. So, why not, after the effort we put forth in collecting our data, do we not capitalize on visuals when analyzing? How much more impactful can a visual dashboard be when portraying *your* datasets? In the final piece in our [Marketing Data Integration series](https://blog.lightspeedresearch.com/marketing-data-integration-series-introduction), let’s explore the power of visualization…. [Read More](https://info-profiles.kantar.com/the-power-of-visualization) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-power-of-visualization#comments-listing) Topics: [data series](https://info-profiles.kantar.com/topic/data-series), [visualization](https://info-profiles.kantar.com/topic/visualization) ## [Validating Segments: Marketing Data Integration (Part 5b)](https://info-profiles.kantar.com/validating-segments-marketing-data-integration-part-5b) Posted by [Reshma Krishna](https://info-profiles.kantar.com/author/reshma-krishna) on Sep 17, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/crowd%20hands-808526-edited.jpg)](https://info-profiles.kantar.com/validating-segments-marketing-data-integration-part-5b) We’re researchers, so it makes sense that we love data. Big data, small data, and all data in-between. But does our love run so deep we overlook the validity of all the data we use? [Deloitte Insights brings up a good point, “When big data contains bad data, it can lead to big problems for organizations that use that data to build and strengthen relationships with consumers.”](https://www2.deloitte.com/insights/us/en/deloitte-review/issue-21/analytics-bad-data-quality.html) [Read More](https://info-profiles.kantar.com/validating-segments-marketing-data-integration-part-5b) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/validating-segments-marketing-data-integration-part-5b#comments-listing) Topics: [data series](https://info-profiles.kantar.com/topic/data-series), [validation](https://info-profiles.kantar.com/topic/validation) ## [Validating Sources: Marketing Data Integration (Part 5a)](https://info-profiles.kantar.com/validating-sources) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Sep 12, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/faces.jpg)](https://info-profiles.kantar.com/validating-sources) As we know from [part 3 of our Marketing Data Integration series](https://info-profiles.kantar.com/connecting-third-party-data-marketing-data-integration-part-3), there’s an abundance of data available to marketers, from first-party, to second-party, to third-party. We know we can collect it from a variety of sources and connect these data for a more holistic view of our target customers. What we haven’t discussed yet is the integrity and quality of the mass data at our researching fingertips, or the importance data validation plays in the [GDPR world](https://www.forbes.com/sites/forbesinsights/2018/03/22/4-steps-to-a-data-quality-approach-for-complying-with-new-data-regulations/#3fb6f09b5174) we now live and work in. While only live for a few short months, the guidelines implemented by GDPR have had a significant impact on the digital advertising, consumer insights, and market research industries. [Read More](https://info-profiles.kantar.com/validating-sources) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/validating-sources#comments-listing) Topics: [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [data series](https://info-profiles.kantar.com/topic/data-series), [gdpr](https://info-profiles.kantar.com/topic/gdpr), [validation](https://info-profiles.kantar.com/topic/validation) ## [Activating Research Segments: Marketing Data Integration (Part 4)](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) Posted by [Steve Blum](https://info-profiles.kantar.com/author/steve-blum) on Sep 6, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/smartphone%20and%20icons.jpg)](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) Do you remember when we used our mobile phones exclusively for actually speaking with other people? It may be difficult to remember, but I promise there once was a time in the not-too-distant past when that ubiquitous device we carry with us was not used for messaging, mapping, Tweeting, Snapping, shopping, posting, watching, gaming, or the other multitudes of tasks we now use our devices for. The utility and functionality of our mobile devices and the underlying ecosystem of mobile networks, apps and other services has dramatically increased the value we derive from our “phones”.  [Read More](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/activating-research-segments-marketing-data-integration-part-4#comments-listing) Topics: [data enrichment](https://info-profiles.kantar.com/topic/data-enrichment), [media buying](https://info-profiles.kantar.com/topic/media-buying), [data series](https://info-profiles.kantar.com/topic/data-series) ## [Connecting Third Party Data: Marketing Data Integration (Part 3)](https://info-profiles.kantar.com/connecting-third-party-data-marketing-data-integration-part-3) Posted by [David Tripepi](https://info-profiles.kantar.com/author/david-tripepi) on Aug 22, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/digital%20fingerprint.jpg)](https://info-profiles.kantar.com/connecting-third-party-data-marketing-data-integration-part-3) Survey respondents have a digital life outside their online panel community; a life as a consumer, an influencer and a potential buyer. But technology is evolving, and so is digital usage. Consumers are leaving a bigger digital fingerprint that increases exponentially by the minute, if not by the second. It expands by source, by type and by size. It is creating an ocean sized pool of third party data, which we are still learning how to best utilize in our data collection and analysis. In our [Marketing Data Integration series](https://info-profiles.kantar.com/marketing-data-integration-series-introduction), we first touched upon how to get the best data output from your survey questions, now we will look at integrating third party data. How can we access this data pool? How do we link survey data to it for a holistic, enriched view of our customers and non-customers? Let’s explore… [Read More](https://info-profiles.kantar.com/connecting-third-party-data-marketing-data-integration-part-3) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/connecting-third-party-data-marketing-data-integration-part-3#comments-listing) Topics: [data append](https://info-profiles.kantar.com/topic/data-append), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [data series](https://info-profiles.kantar.com/topic/data-series) ## [Finding Existing Answers: Marketing Data Integration (Part 2)](https://info-profiles.kantar.com/finding-existing-answers) Posted by [Jason Dodge](https://info-profiles.kantar.com/author/jason-dodge) on Aug 15, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/magnify%20lightbulb.jpg)](https://info-profiles.kantar.com/finding-existing-answers) When you need to search for something on the internet, where do you go first? [Read More](https://info-profiles.kantar.com/finding-existing-answers) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/finding-existing-answers#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [data series](https://info-profiles.kantar.com/topic/data-series), [data search](https://info-profiles.kantar.com/topic/data-search) ## [Framing Questions: Marketing Data Integration (Part 1)](https://info-profiles.kantar.com/framing-questions-marketing-data-integration-part-1) Posted by [Alex Wheatley](https://info-profiles.kantar.com/author/alex-wheatley) on Aug 8, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/people%20working.jpg)](https://info-profiles.kantar.com/framing-questions-marketing-data-integration-part-1) If you've seen the [introduction to our Marketing Data Integration Series](https://info-profiles.kantar.com/marketing-data-integration-series-introduction), you understand the extent new technology and mobile plays in modern research. So now you're on a mission to [modernize your research](https://info-profiles.kantar.com/modern-marketing-research-a-digital-playground-for-brand-marketers) (bravo!). You understand how to reach the representative audience you need (include mobile!), and [you’ve identified the right tools available to get the answers you need](https://info.lightspeedresearch.com/questionarts-intelligent-components-ebook) (responsive programming!). [Read More](https://info-profiles.kantar.com/framing-questions-marketing-data-integration-part-1) 2 Comments [Click here to read/write comments](https://info-profiles.kantar.com/framing-questions-marketing-data-integration-part-1#comments-listing) Topics: [questionnaire design](https://info-profiles.kantar.com/topic/questionnaire-design), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [data series](https://info-profiles.kantar.com/topic/data-series) ## [Marketing Data Integration Series Introduction](https://info-profiles.kantar.com/marketing-data-integration-series-introduction) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Aug 1, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/truth%20through%20data.jpg)](https://info-profiles.kantar.com/marketing-data-integration-series-introduction) Anything and everything is now digital, and consumers are spending endless hours online. This isn’t new information for market researchers. [Mary Meeker recently released her 2018 Internet Trend Report, and her key findings indicate that more than half the world is online so there are fewer *new* people to connect with. Here are just a few of her other takeaways according to Recode](https://www.recode.net/2018/5/30/17385116/mary-meeker-slides-internet-trends-code-conference-2018): [Read More](https://info-profiles.kantar.com/marketing-data-integration-series-introduction) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/marketing-data-integration-series-introduction#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [data series](https://info-profiles.kantar.com/topic/data-series) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - 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