Kantar's Profiles Blog

Steve Blum

Vice President of Data

Steve serves as Vice President of Data at Kantar within the Profiles Division, focused on developing and scaling our data solutions offerings and connecting Kantar's propriety data to the broader data ecosystem. He joined the company in 2007 as Global Product Director, and with his team has lead the development of our enrichment, behavioral data collection, activation and validation offers.

Prior to joining Kantar, Steve was VP of Relationship Sales Strategy at Bank of America and an Analyst at Arthur D. Little. He holds a BSE in Finance from the Wharton School and a BAS in Telecommunication Systems from the University of Pennsylvania.

Recent Posts

Activating Research Segments: Marketing Data Integration (Part 4)

Posted by Steve Blum on Sep 6, 2018

Do you remember when we used our mobile phones exclusively for actually speaking with other people? It may be difficult to remember, but I promise there once was a time in the not-too-distant past when that ubiquitous device we carry with us was not used for messaging, mapping, Tweeting, Snapping, shopping, posting, watching, gaming, or the other multitudes of tasks we now use our devices for. The utility and functionality of our mobile devices and the underlying ecosystem of mobile networks, apps and other services has dramatically increased the value we derive from our “phones”. 

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Topics: data enrichment, media buying, data series

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