--- title: Kantar's Profiles Blog | Survey Design description: Survey Design | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data) Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/Blog-post-generatequalitydata-2.jpg)](https://info-profiles.kantar.com/steps-to-generate-quality-data) Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets. [Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing) Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Accessing the Already Connected Consumer](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Posted by [Jeff Tsui](https://info-profiles.kantar.com/author/jeff-tsui) on Nov 7, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/GettyImages-690900394.jpg)](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) Our main goal in research is to better understand the audiences that impact our business decisions. And to do this, it's important to reach a representative group of engaged people.  [Read More](https://info-profiles.kantar.com/accessing-the-already-connected-consumer) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/accessing-the-already-connected-consumer#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Social Media](https://info-profiles.kantar.com/topic/social-media), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [Ask The Lightspeed Expert: The Mobile Impact](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 21, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/woman%2c%20mobile%20device%2c%20hands%206.jpeg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) “You need to allow smartphone respondents into your survey!" Those of us in the business of survey design and panel management have been telling researchers this for years now, but we need to show you and not just tell you why. In our latest Q&A, Chris Stevens, Chief Research Officer at Lightspeed, reviews some of the sticking points around this.  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-the-mobile-impact#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [mobile first](https://info-profiles.kantar.com/topic/mobile-first), [mobile marketing research](https://info-profiles.kantar.com/topic/mobile-marketing-research), [mobile surveys](https://info-profiles.kantar.com/topic/mobile-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Step by Step Guide to Modernizing Your Surveys](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) Posted by [Jon Puleston](https://info-profiles.kantar.com/author/jon-puleston) on Oct 23, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/QuestionArts_Poster_PREZI_sketchversion.jpg)](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) By engaging with consumers in meaningful ways, you’ll capture data on what they think, what content they see and what they do. Our Modern Survey Design techniques enable you to know more by asking the right questions in the right way. [Read More](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/step-by-step-guide-to-modernizing-your-surveys#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [questionnaire design](https://info-profiles.kantar.com/topic/questionnaire-design), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [High Quality, Clean Data: 5 Design Best Practices](https://info-profiles.kantar.com/high-quality-clean-data) Posted by [Lous van Eijndhoven](https://info-profiles.kantar.com/author/lous-van-eijndhoven) on Jan 25, 2018 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/red-herring.jpg)](https://info-profiles.kantar.com/high-quality-clean-data) Bold, creative, fast insights requires not only high quality respondents, but effective and efficient quality control methods. [If you use untruthful data, you or your clients are ultimately being misguided in the business decisions that you are basing off of these facts and figures. So, what can we do to avoid this and drive ‘quality’ into the right direction?](https://blog.lightspeedresearch.com/are-your-surveys-healthy) [Read More](https://info-profiles.kantar.com/high-quality-clean-data) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/high-quality-clean-data#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [10 Diagnostic Techniques to Help Optimize Mobile Surveys](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) Posted by [Steve Wigmore](https://info-profiles.kantar.com/author/steve-wigmore) on Dec 14, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/blog%20images/10%20diagnostic%20techniques.png)](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) Change. It’s a concept that some professionals fear, while others embrace head on. It’s also inevitable, and in the marketing research space we must adapt to how consumer behavior and technology are forcing us to change the way we collect data from the modern respondent. First and foremost, they’re wanting to participate in research on mobile devices, but adapting survey research isn’t always easy or straightforward. We can’t ask a long list of questions we want answers to; we need to [write questions](https://blog.lightspeedresearch.com/modern-survey-need-the-write-stuff-too) that people want to answer. Gone are the data-entry centric, prescriptive question formats, and in are conversational question formats. [Read More](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/10-diagnostic-techniques-to-help-optimize-mobile-surveys#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [6 Ways to Build a Modern Survey](https://info-profiles.kantar.com/6-ways-to-build-a-modern-survey) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Dec 1, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/person%2c%20hands%20holding%20mobile%20device%20(1).jpg)](https://info-profiles.kantar.com/6-ways-to-build-a-modern-survey) Technology is evolving, and so is consumer behavior. As researchers, we've adapted our survey designs and interview techniques as a result. But modifying survey designs for today's respondent isn't as simple as making it mobile compatible. Surveys need to be optimized for a better, more modern consumer experience. Here are six tips to consider when building a modern survey.   [Read More](https://info-profiles.kantar.com/6-ways-to-build-a-modern-survey) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/6-ways-to-build-a-modern-survey#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [Modern Surveys Need the ‘Write’ Stuff, Too](https://info-profiles.kantar.com/modern-survey-need-the-write-stuff-too) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Nov 8, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/object_Book%20and%20Coffee%20by%20lake.jpg)](https://info-profiles.kantar.com/modern-survey-need-the-write-stuff-too) You want simple, faster, better access to data and people. We’ve heard this message loud and clear. Industry statistics have overwhelmingly communicated that consumers are living and working on their smartphones and tablets, but researchers are not writing surveys to reach the modern respondent. [Read More](https://info-profiles.kantar.com/modern-survey-need-the-write-stuff-too) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/modern-survey-need-the-write-stuff-too#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys) ## [The Move to Mobile First](https://info-profiles.kantar.com/the-move-to-mobile-first) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Mar 23, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/move%20to%20mobile%20first.jpg)](https://info-profiles.kantar.com/the-move-to-mobile-first) How frequently do you use your smartphone or tablet throughout the day? Every day, consumers are spending more and more time connected to their devices. This is where they live and this is where they work. As consumers increasingly live digitally with numerous connected devices, marketers have the opportunity to harness behavioral information in real time utilizing passive measurements. With use of mobile continually escalating world-wide, and in some markets surpassing desktop usage, there has never been a better time to program online surveys that are device agnostic, fully responsive and touchscreen optimized.  [Read More](https://info-profiles.kantar.com/the-move-to-mobile-first) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/the-move-to-mobile-first#comments-listing) Topics: [Mobile](https://info-profiles.kantar.com/topic/mobile), [Survey Design](https://info-profiles.kantar.com/topic/survey-design) ## [Practical Tips for Writing and Designing Better Survey Questions \[SlideShare\]](https://info-profiles.kantar.com/practicaltips-for-writing-and-designing-better-survey-questions-slideshare) Posted by [Melissa Moxley](https://info-profiles.kantar.com/author/melissa-moxley) on Nov 9, 2015 - [Tweet](https://twitter.com/share) Creating effective surveys can turn insights into action; high-quality data can build a company into a brand. Survey design requires a detailed focus on the consumer experience. It’s an art and a science. From mobile first to gamification, we need to fundamentally rethink our approach by understanding what triggers dropouts. [Read More](https://info-profiles.kantar.com/practicaltips-for-writing-and-designing-better-survey-questions-slideshare) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/practicaltips-for-writing-and-designing-better-survey-questions-slideshare#comments-listing) Topics: [Survey Design](https://info-profiles.kantar.com/topic/survey-design) [All posts](https://info-profiles.kantar.com/all) [Next](https://info-profiles.kantar.com/topic/survey-design/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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