Kantar's Profiles Blog

Chris Stevens

Chief Quality Officer

Chris’ main focus is to provide critical thought leadership direction for the research staff and clients on various topics from a ‘quality’ perspective. This ensures Lightspeed’s research initiatives and analytical work are being informed by the relevant and important developments that are occurring among our clients and in the online market.

Chris joined Lightspeed in 2000 to set up the Lightspeed EMEA Operations with responsibility for Project Management, Research Technology, Panel Operations and Research on Research. Chris has since worked in various global roles in Lightspeed and has presented research findings at key industry events.

Recent Posts

What steps do you take to generate Quality data?

Posted by Chris Stevens on Nov 28, 2019

Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.

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Topics: Research Quality, Innovation, Survey Length, Survey Design, Online Sampling, Market Research, Data Quality, marketing research best practices, Survey Engagement, modern surveys, Sourcing

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