---
title: Kantar's Profiles Blog | Chris Stevens
description: " Chief Quality Officer
\n\nChris’ main focus is to provide critical thought leadership direction for the research staff and clients on various topics from a ‘quality’ perspective. This ensures Lightspeed’s research initiatives and analytical work are being informed by the relevant and important developments that are occurring among our clients and in the online market.
\n\nChris joined Lightspeed in 2000 to set up the Lightspeed EMEA Operations with responsibility for Project Management, Research Technology, Panel Operations and Research on Research. Chris has since worked in various global roles in Lightspeed and has presented research findings at key industry events."
---
-
-
-
- [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com)
[](http://www.lightspeedresearch.com)
- [Home](http://www.lightspeedresearch.com/)
- [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/)
- [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/)
- [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/)
- [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/)
- [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/)
- [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/)
- [Research Solutions](http://www.lightspeedresearch.com/research-solutions/)
- [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/)
- [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/)
- [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/)
- [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/)
- [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/)
- [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/)
- [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/)
- [Data Services](http://www.lightspeedresearch.com/data-services)
- [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/)
- [Mobile](http://www.lightspeedresearch.com/mobile/)
- [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/)
- [Resource Center](http://www.lightspeedresearch.com/resource-center/)
- [Events](http://www.lightspeedresearch.com/resource-center/events/)
- [Demos](http://www.lightspeedresearch.com/resource-center/demos/)
- [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/)
- [Blog](https://blog.lightspeedresearch.com/)
- [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/)
- [About Us](http://www.lightspeedresearch.com/about-us/)
- [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/)
- [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/)
- [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/)
- [Careers](http://www.lightspeedresearch.com/about-us/careers/)
- [Regions](http://www.lightspeedresearch.com/about-us/regions/)
- [Awards](http://www.lightspeedresearch.com/awards/)
- [Contact Us](http://www.lightspeedresearch.com/contact-us/)
# Kantar's Profiles Blog
## Chris Stevens
**Chief Quality Officer**
Chris’ main focus is to provide critical thought leadership direction for the research staff and clients on various topics from a ‘quality’ perspective. This ensures Lightspeed’s research initiatives and analytical work are being informed by the relevant and important developments that are occurring among our clients and in the online market.
Chris joined Lightspeed in 2000 to set up the Lightspeed EMEA Operations with responsibility for Project Management, Research Technology, Panel Operations and Research on Research. Chris has since worked in various global roles in Lightspeed and has presented research findings at key industry events.
### Recent Posts
## [What steps do you take to generate Quality data?](https://info-profiles.kantar.com/steps-to-generate-quality-data)
Posted by [Chris Stevens](https://info-profiles.kantar.com/author/chris-stevens) on Nov 28, 2019
- [Tweet](https://twitter.com/share)
[](https://info-profiles.kantar.com/steps-to-generate-quality-data)
Today users of research data and insights are regularly – and maybe unwittingly - confronted by a tradeoff between speed, quality and cost whilst juggling the need to move faster with tighter budgets.
[Read More](https://info-profiles.kantar.com/steps-to-generate-quality-data)
0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/steps-to-generate-quality-data#comments-listing)
Topics: [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Survey Length](https://info-profiles.kantar.com/topic/survey-length), [Survey Design](https://info-profiles.kantar.com/topic/survey-design), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [Survey Engagement](https://info-profiles.kantar.com/topic/survey-engagement), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing)
[All posts](https://info-profiles.kantar.com/all)
### Subscribe to Email Updates
### Recent Posts
### Posts by Topic
- [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research)
- [Market Research (28)](https://info-profiles.kantar.com/topic/market-research)
- [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data)
- [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys)
- [Mobile (26)](https://info-profiles.kantar.com/topic/mobile)
- [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing)
- [Market Research Trends (18)](https://info-profiles.kantar.com/topic/market-research-trends)
- [Consumer Insights (17)](https://info-profiles.kantar.com/topic/consumer-insights)
- [Online Sampling (15)](https://info-profiles.kantar.com/topic/online-sampling)
- [Survey Design (15)](https://info-profiles.kantar.com/topic/survey-design)
- [Blog Post (13)](https://info-profiles.kantar.com/topic/blog-post)
- [Data Quality (13)](https://info-profiles.kantar.com/topic/data-quality)
- [Digital Data Collection (12)](https://info-profiles.kantar.com/topic/digital-data-collection)
- [Financial Services (11)](https://info-profiles.kantar.com/topic/financial-services)
- [APAC (10)](https://info-profiles.kantar.com/topic/apac)
- [Healthcare Research (10)](https://info-profiles.kantar.com/topic/healthcare-research)
- [data series (10)](https://info-profiles.kantar.com/topic/data-series)
- [Video (9)](https://info-profiles.kantar.com/topic/video)
- [Digital Consumer (8)](https://info-profiles.kantar.com/topic/digital-consumer)
- [data append (8)](https://info-profiles.kantar.com/topic/data-append)
- [marketing research best practices (8)](https://info-profiles.kantar.com/topic/marketing-research-best-practices)
- [mobile first (8)](https://info-profiles.kantar.com/topic/mobile-first)
- [mobile marketing research (8)](https://info-profiles.kantar.com/topic/mobile-marketing-research)
- [Research Quality (7)](https://info-profiles.kantar.com/topic/research-quality)
- [marketing research technologies (7)](https://info-profiles.kantar.com/topic/marketing-research-technologies)
- [marketing research trends (7)](https://info-profiles.kantar.com/topic/marketing-research-trends)
- [thought leadership (7)](https://info-profiles.kantar.com/topic/thought-leadership)
- [Ask the Expert (6)](https://info-profiles.kantar.com/topic/ask-the-expert)
- [Context (6)](https://info-profiles.kantar.com/topic/context)
- [Panels (6)](https://info-profiles.kantar.com/topic/panels)
- [Social Media (6)](https://info-profiles.kantar.com/topic/social-media)
- [data enrichment (6)](https://info-profiles.kantar.com/topic/data-enrichment)
- [Innovation (5)](https://info-profiles.kantar.com/topic/innovation)
- [MRX Trends (5)](https://info-profiles.kantar.com/topic/mrx-trends)
- [Sourcing (5)](https://info-profiles.kantar.com/topic/sourcing)
- [behavioral data (5)](https://info-profiles.kantar.com/topic/behavioral-data)
- [Big Data (4)](https://info-profiles.kantar.com/topic/big-data)
- [Honesty Detector (4)](https://info-profiles.kantar.com/topic/honesty-detector)
- [Lightspeed FSG (4)](https://info-profiles.kantar.com/topic/lightspeed-fsg)
- [Millennials (4)](https://info-profiles.kantar.com/topic/millennials)
- [Online access panels (4)](https://info-profiles.kantar.com/topic/online-access-panels)
- [Privacy (4)](https://info-profiles.kantar.com/topic/privacy)
- [Respondent experience (4)](https://info-profiles.kantar.com/topic/respondent-experience)
- [media buying (4)](https://info-profiles.kantar.com/topic/media-buying)
- [mobile surveys (4)](https://info-profiles.kantar.com/topic/mobile-surveys)
- [questionnaire design (4)](https://info-profiles.kantar.com/topic/questionnaire-design)
- [Brand Advertisting (3)](https://info-profiles.kantar.com/topic/brand-advertisting)
- [Infographics (3)](https://info-profiles.kantar.com/topic/infographics)
- [Survey Engagement (3)](https://info-profiles.kantar.com/topic/survey-engagement)
- [data search (3)](https://info-profiles.kantar.com/topic/data-search)
- [disABILITYincites Partnership (3)](https://info-profiles.kantar.com/topic/disabilityincites-partnership)
- [gdpr (3)](https://info-profiles.kantar.com/topic/gdpr)
- [qualitative research (3)](https://info-profiles.kantar.com/topic/qualitative-research)
- [quant vs. qual (3)](https://info-profiles.kantar.com/topic/quant-vs-qual)
- [validation (3)](https://info-profiles.kantar.com/topic/validation)
- [Amazon (2)](https://info-profiles.kantar.com/topic/amazon)
- [Communities (2)](https://info-profiles.kantar.com/topic/communities)
- [Customized Advertising (2)](https://info-profiles.kantar.com/topic/customized-advertising)
- [Dynamic Sourcing (2)](https://info-profiles.kantar.com/topic/dynamic-sourcing)
- [Emerging Markets (2)](https://info-profiles.kantar.com/topic/emerging-markets)
- [Emotional Insights (2)](https://info-profiles.kantar.com/topic/emotional-insights)
- [Holidays (2)](https://info-profiles.kantar.com/topic/holidays)
- [Marketing & Insights Event (2)](https://info-profiles.kantar.com/topic/marketing-insights-event)
- [Mobile Advertising (2)](https://info-profiles.kantar.com/topic/mobile-advertising)
- [Mobile Banking (2)](https://info-profiles.kantar.com/topic/mobile-banking)
- [Mobile Purchasing (2)](https://info-profiles.kantar.com/topic/mobile-purchasing)
- [Prediction (2)](https://info-profiles.kantar.com/topic/prediction)
- [Survey Health Score (2)](https://info-profiles.kantar.com/topic/survey-health-score)
- [Survey Length (2)](https://info-profiles.kantar.com/topic/survey-length)
- [Trackers (2)](https://info-profiles.kantar.com/topic/trackers)
- [Voice Technology (2)](https://info-profiles.kantar.com/topic/voice-technology)
- [facial coding (2)](https://info-profiles.kantar.com/topic/facial-coding)
- [minipoll (2)](https://info-profiles.kantar.com/topic/minipoll)
- [online surveys (2)](https://info-profiles.kantar.com/topic/online-surveys)
- [panelist engagement (2)](https://info-profiles.kantar.com/topic/panelist-engagement)
- [research on research (2)](https://info-profiles.kantar.com/topic/research-on-research)
- [smart speaker (2)](https://info-profiles.kantar.com/topic/smart-speaker)
- [visualization (2)](https://info-profiles.kantar.com/topic/visualization)
- [weighting data (2)](https://info-profiles.kantar.com/topic/weighting-data)
- [Clients (1)](https://info-profiles.kantar.com/topic/clients)
- [Data Breach (1)](https://info-profiles.kantar.com/topic/data-breach)
- [Device Agnostic (1)](https://info-profiles.kantar.com/topic/device-agnostic)
- [Ecommerce (1)](https://info-profiles.kantar.com/topic/ecommerce)
- [Empathetic Questioning (1)](https://info-profiles.kantar.com/topic/empathetic-questioning)
- [Multicultural Research (1)](https://info-profiles.kantar.com/topic/multicultural-research)
- [PCs (1)](https://info-profiles.kantar.com/topic/pcs)
- [Political Profiler (1)](https://info-profiles.kantar.com/topic/political-profiler)
- [Predictive Analytics (1)](https://info-profiles.kantar.com/topic/predictive-analytics)
- [Research Skills (1)](https://info-profiles.kantar.com/topic/research-skills)
- [Science of Prediction (1)](https://info-profiles.kantar.com/topic/science-of-prediction)
- [Talent Management (1)](https://info-profiles.kantar.com/topic/talent-management)
- [US election (1)](https://info-profiles.kantar.com/topic/us-election)
- [audience targeting (1)](https://info-profiles.kantar.com/topic/audience-targeting)
- [eWallets (1)](https://info-profiles.kantar.com/topic/ewallets)
- [emerging talent (1)](https://info-profiles.kantar.com/topic/emerging-talent)
- [esomar (1)](https://info-profiles.kantar.com/topic/esomar)
- [health tech (1)](https://info-profiles.kantar.com/topic/health-tech)
- [location services (1)](https://info-profiles.kantar.com/topic/location-services)
- [nonprobabliity samples (1)](https://info-profiles.kantar.com/topic/nonprobabliity-samples)
- [probability samples (1)](https://info-profiles.kantar.com/topic/probability-samples)
- [social listening (1)](https://info-profiles.kantar.com/topic/social-listening)
see all
© 2018, Lightspeed LLC
- [Site Map](http://www.lightspeedresearch.com/site-map/)
- [Privacy Policy](http://www.lightspeedresearch.com/privacy-policy/)
- [Terms of Use](http://www.lightspeedresearch.com/terms-of-use/)
[](http://www.lightspeedresearch.com)[](http://www.lightspeed-health.com)[ ](http://www.lightspeedfsg.com)