--- title: Kantar's Profiles Blog | Millennials description: Millennials | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [CAPTURING THE VOICE OF TODAY'S INFLUENCERS: A Q&A WITH JULIE ARBIT](https://info-profiles.kantar.com/qa-with-vice-medias-julie-arbit) Posted by [Wendy Covey](https://info-profiles.kantar.com/author/wendy-covey) on Jul 12, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/concert%2c%20crowd%20of%20people%202.jpg)](https://info-profiles.kantar.com/qa-with-vice-medias-julie-arbit) Millennials are willing and [eager to share personal content (as long as it's relevant)](https://www.ama.org/publications/MarketingNews/Pages/What-Marketers-Need-to-Know-About-Millennials-in-2016.aspx) and ultimately crave authenticity. Yet with 83.1 million millennials in the United States, their voices are often underrepresented within typical marketing research forums. So, how do we win their trust and engage them into the marketing research process?  [Read More](https://info-profiles.kantar.com/qa-with-vice-medias-julie-arbit) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/qa-with-vice-medias-julie-arbit#comments-listing) Topics: [Data Driven Marketing](https://info-profiles.kantar.com/topic/data-driven-marketing), [Millennials](https://info-profiles.kantar.com/topic/millennials), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends) ## [Millennials Evolve, Why Isn’t Marketing Research?](https://info-profiles.kantar.com/millennials-evolve-why-isnt-marketing-research) Posted by [Susan Frede](https://info-profiles.kantar.com/author/susan-frede) on Feb 13, 2017 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/i24tggbc9ge-jakub-gorajek.jpg)](https://info-profiles.kantar.com/millennials-evolve-why-isnt-marketing-research) According to a report released by the [Boston Consulting Group](https://www.bcgperspectives.com/content/articles/marketing_center_consumer_customer_insight_how_millennials_changing_marketing_forever/?redirectUrl=%2fcontent%2farticles%2fmarketing_center_consumer_customer_insight_how_millennials_changing_marketing_forever%2f%3fchapter%3d2&login=true), millennials will outnumber baby boomers 78 million to 56 million by 2030, and they are starting to form brand and shopping preferences that will likely stick with them for a lifetime. Marketers have to evolve and be much more interactive to attract and retain millennial consumers. Gone are the days of commercials and print media ads; millennials drive and demand a two-way, reciprocal marketing approach.  Brands of all sizes try to connect with millennials to understand what drives their attitudes and behaviors, but unfortunately millennial voices are often underrepresented within typical marketing research forums. [Read More](https://info-profiles.kantar.com/millennials-evolve-why-isnt-marketing-research) 1 Comment [Click here to read/write comments](https://info-profiles.kantar.com/millennials-evolve-why-isnt-marketing-research#comments-listing) Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Millennials](https://info-profiles.kantar.com/topic/millennials), [marketing research trends](https://info-profiles.kantar.com/topic/marketing-research-trends) ## [Millennials in Market Research: Providing a Platform for Feedback](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) Posted by [Marissa Kimball](https://info-profiles.kantar.com/author/marissa-kimball) on Jul 28, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/photo-1453799527828-cf1bd7b2f682_jpg.jpg)](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) Everyone is a panelist, but are all voices heard equally in marketing research? Millennials are changing and shaping the way we use [technology](https://blog.lightspeedgmi.com/four-tips-for-mobile-market-research). Researchers around the world are intrigued by their new ways of thinking and their ‘take-the-reigns’ personalities. This generation doesn’t let things slip through the cracks; they’re paying attention to all of the details. With in-the-moment mobile research becoming a reality, are we fully embracing such a powerful group of consumers? [Read More](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/millennials-in-market-research-providing-a-platform-for-feedback#comments-listing) Topics: [Millennials](https://info-profiles.kantar.com/topic/millennials), [marketing research technologies](https://info-profiles.kantar.com/topic/marketing-research-technologies) ## [Millennials in Marketing Research: Reshaping Our Industry](https://info-profiles.kantar.com/millennials-in-marketing-research-reshaping-our-industry) Posted by [Martin Filz](https://info-profiles.kantar.com/author/martin-filz) on Feb 21, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/MarketingToMillenials_4.jpg)](https://info-profiles.kantar.com/millennials-in-marketing-research-reshaping-our-industry) Millennials now represent the largest segment in the workforce today surpassing GenXers and Baby Boomers. With this growing pool of talent, we need to step back and look at the marketing research industry. Millennials are known to be tech savvy, social media connected and diverse in their skills, but are we fully tapping into this generation to evolve? [Read More](https://info-profiles.kantar.com/millennials-in-marketing-research-reshaping-our-industry) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/millennials-in-marketing-research-reshaping-our-industry#comments-listing) Topics: [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Millennials](https://info-profiles.kantar.com/topic/millennials) [All posts](https://info-profiles.kantar.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Marketing Research (46)](https://info-profiles.kantar.com/topic/marketing-research) - [Market Research (28)](https://info-profiles.kantar.com/topic/market-research) - [Marketing Research Data (28)](https://info-profiles.kantar.com/topic/marketing-research-data) - [modern surveys (27)](https://info-profiles.kantar.com/topic/modern-surveys) - [Mobile (26)](https://info-profiles.kantar.com/topic/mobile) - [Data Driven Marketing (21)](https://info-profiles.kantar.com/topic/data-driven-marketing) - 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