Wendy Covey
Senior Global Product Manager
As Senior Global Product Manager, Wendy defines and scales new offerings that are core to Lightspeed's growth strategy. In her role, she directs the AmplifyR Connect and AmplifyR Customer product lines and also drives initiatives from inception through execution, including VICE Voices.
Wendy joined the organization in 2014 from MRops, Inc., where she served as Director of Special Projects. She also previously served as Director, Process, Quality & Design at Kantar TNS.
Millennials are willing and eager to share personal content (as long as it's relevant) and ultimately crave authenticity. Yet with 83.1 million millennials in the United States, their voices are often underrepresented within typical marketing research forums. So, how do we win their trust and engage them into the marketing research process?
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Topics:
Data Driven Marketing,
Millennials,
marketing research trends
