Kantar's Profiles Blog

Spring is in the air! The grass is greener, trees are sprouting leaves and the flowers are beginning to bloom. For some, the season marks a time of new beginnings, but to others, it’s the start of cut grass and intense pollen. In 2015, 8.2% of American adults were diagnosed with hay fever, an allergy most commonly caused by pollen or dust, resulting in symptoms such as a runny nose, itchy eyes, scratchy throat and coughing. And in 2010, 11.1 million visits to a physician’s office resulted in a primary diagnosis of hay fever. 

What seems to be a perpetual U.S. election campaign trail will come to an end on Tuesday, and America will have a new president. In the far reaches of the southern hemisphere hovers Australia, poised to receive news from the outside world as a reminder that we are part of it. What is our perception of the U.S. election? Does our interest in it exceed our belief that it will actually have an impact on us? In a year of controversial political changes (Brexit, anyone?), are Australians anxiously anticipating another shock result? A recent poll run by Lightspeed aims to find out.