With 2014 industry events behind us, we reflect on how each conference and event reshapes and energizes the marketing research industry. Our competitors are tough; the industry is shifting, and our client demands change day to day. Lightspeed GMI established a new identity -- to make research easy and in doing so, we will streamline the company's diversified portfolio across the consumer, B2B, financial and healthcare business segments. No matter the brand, no matter the conference, one thing remains the same – the universal focus on clients.