--- title: Kantar's Profiles Blog | Panels description: Panels | Kantar's profiles offer leverages innovation and leading edge technology to provide customer solutions. Our success combines local market knowledge with global expertise. The Kantar's Profiles blog platform provides weekly insights into industry trends and issues. --- - - - - [mailto:info@gmi-mr.com](mailto:info@gmi-mr.com) [![Kantar-Logo-Small-Use-Black](https://info-profiles.kantar.com/hs-fs/hubfs/logos/Kantar-Logo-Small-Use-Black.png?width=119&name=Kantar-Logo-Small-Use-Black.png)](http://www.lightspeedresearch.com) - [Home](http://www.lightspeedresearch.com/) - [Sample Audiences](http://www.lightspeedresearch.com/sample-audiences/) - [Quality Suite](http://www.lightspeedresearch.com/sample-audiences/quality-suite/) - [Panel Profiling](http://www.lightspeedresearch.com/sample-audiences/panel-profiling/) - [B2B Panels](http://www.lightspeedresearch.com/sample-audiences/business-to-business-panels/) - [Custom Panels](http://www.lightspeedresearch.com/sample-audiences/custom-panels/) - [Millennial Panel](http://www.lightspeedresearch.com/sample-audiences/vice-voices/) - [Research Solutions](http://www.lightspeedresearch.com/research-solutions/) - [Quick Turn Surveys](http://www.lightspeedresearch.com/research-solutions/lightspeed-quick-turn-surveys/) - [Survey Design](http://www.lightspeedresearch.com/research-solutions/survey-design/) - [Tracking Research Design](http://www.lightspeedresearch.com/research-solutions/tracking-research-design/) - [Integrated Technology Solutions](http://www.lightspeedresearch.com/research-solutions/integrated-technology-solutions/) - [Data Processing](http://www.lightspeedresearch.com/research-solutions/data-processing/) - [Ad Tracker](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Survey Programming](http://www.lightspeedresearch.com/research-solutions/ad-tracker/) - [Sample Only Services](http://www.lightspeedresearch.com/research-solutions/sample-only-services/) - [Data Services](http://www.lightspeedresearch.com/data-services) - [Data Appends](http://www.lightspeedresearch.com/data-services/data-appends/) - [Mobile](http://www.lightspeedresearch.com/mobile/) - [Mobile Solutions](http://http://www.lightspeedresearch.com/mobile/) - [Resource Center](http://www.lightspeedresearch.com/resource-center/) - [Events](http://www.lightspeedresearch.com/resource-center/events/) - [Demos](http://www.lightspeedresearch.com/resource-center/demos/) - [Case Studies](http://www.lightspeedresearch.com/resource-center/case-studies/) - [Blog](https://blog.lightspeedresearch.com/) - [General Inquiries](http://www.lightspeedresearch.com/contact-us/general-inquiries/) - [About Us](http://www.lightspeedresearch.com/about-us/) - [Leadership Team](http://www.lightspeedresearch.com/about-us/leadership-team/) - [Press Releases](http://www.lightspeedresearch.com/about-us/news-press-releases/) - [Why Lightspeed](http://www.lightspeedresearch.com/about-us/why-lightspeed/) - [Careers](http://www.lightspeedresearch.com/about-us/careers/) - [Regions](http://www.lightspeedresearch.com/about-us/regions/) - [Awards](http://www.lightspeedresearch.com/awards/) - [Contact Us](http://www.lightspeedresearch.com/contact-us/) # Kantar's Profiles Blog ## [Five Reasons the Kantar Profiles Network improves your access to actionable data](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) Posted by [Andrew Cayton](https://info-profiles.kantar.com/author/andrew-cayton) on Dec 5, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/network%20social/Blog-KantarProfilesNetwork_twitter.jpg)](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) In building the Kantar Profiles Network, we had a clear aim: helping brands and marketers to better understand their audiences. This commitment has been central to the development of our largest single source of respondents to help, simply and securely, connect our clients to trusted data and make informed decisions. But how exactly do we do this? Here’s just five of the reasons the Kantar Profiles Network helps improve your access to actionable data… [Read More](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/five-reasons-kantar-profiles-network-0#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Research Quality](https://info-profiles.kantar.com/topic/research-quality), [Innovation](https://info-profiles.kantar.com/topic/innovation), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Market Research](https://info-profiles.kantar.com/topic/market-research), [Digital Consumer](https://info-profiles.kantar.com/topic/digital-consumer), [Marketing Research](https://info-profiles.kantar.com/topic/marketing-research), [Data Quality](https://info-profiles.kantar.com/topic/data-quality), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [marketing research best practices](https://info-profiles.kantar.com/topic/marketing-research-best-practices), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing) ## [comScore Captures & Validates Real World Behaviors by Measuring “Say vs. Do”](https://info-profiles.kantar.com/validating-real-world-behaviors) Posted by [Chris Fabber](https://info-profiles.kantar.com/author/chris-fabber) on Apr 18, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/939030724.jpg)](https://info-profiles.kantar.com/validating-real-world-behaviors) Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world. [Read More](https://info-profiles.kantar.com/validating-real-world-behaviors) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/validating-real-world-behaviors#comments-listing) Topics: [Panels](https://info-profiles.kantar.com/topic/panels), [Brand Advertisting](https://info-profiles.kantar.com/topic/brand-advertisting), [validation](https://info-profiles.kantar.com/topic/validation), [behavioral data](https://info-profiles.kantar.com/topic/behavioral-data) ## [Ask the Expert: Data Collection & Consumer Insights](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) Posted by [Caroline Frankum](https://info-profiles.kantar.com/author/caroline-frankum) on Feb 26, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/613672992.jpg)](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) The Consumer Insights industry is one that is evolving at an exponential pace. Change of this magnitude is giving us reason to modernize our survey designs, [evaluate how we’re sampling and sourcing respondents](https://blog.lightspeedresearch.com/ask-the-lightspeed-expert-sampling-sourcing) and pushing us be creative with connecting data sources that maximize research funds and extend the value of the insights we uncover. [Read More](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-expert-data-collection-consumer-insights#comments-listing) Topics: [Digital Data Collection](https://info-profiles.kantar.com/topic/digital-data-collection), [Panels](https://info-profiles.kantar.com/topic/panels), [Consumer Insights](https://info-profiles.kantar.com/topic/consumer-insights), [modern surveys](https://info-profiles.kantar.com/topic/modern-surveys), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Ask the KANTAR Expert: Sampling & Sourcing](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) Posted by [Jacqui Amaral](https://info-profiles.kantar.com/author/jacqui-amaral) on Feb 12, 2019 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/LS%20stock%20images/multiple%20mobile%20phones.jpg)](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) There is no denying that marketing research is evolving. New technologies, the abundance of data available and consumer dependence of smartphones being the biggest contributors. But how does this change the way we sample via online research? And source permission-based, quality respondents?  [Read More](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/ask-the-lightspeed-expert-sampling-sourcing#comments-listing) Topics: [Dynamic Sourcing](https://info-profiles.kantar.com/topic/dynamic-sourcing), [Online Sampling](https://info-profiles.kantar.com/topic/online-sampling), [Panels](https://info-profiles.kantar.com/topic/panels), [online surveys](https://info-profiles.kantar.com/topic/online-surveys), [Sourcing](https://info-profiles.kantar.com/topic/sourcing), [Ask the Expert](https://info-profiles.kantar.com/topic/ask-the-expert) ## [Panels will struggle, but won’t die](https://info-profiles.kantar.com/panels-will-struggle-but-wont-die) Posted by [Martin Filz](https://info-profiles.kantar.com/author/martin-filz) on Mar 2, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/multiple-panels.jpg)](https://info-profiles.kantar.com/panels-will-struggle-but-wont-die) A recent blog from Lisa Wilding-Brown likened panels to “[the polar icecaps of the industry](https://blog.innovatemr.com/survey_respondents_the_polar_ice_caps_of_market_research?utm_campaign=Innovate+Blog&utm_source=hs_email&utm_medium=email&utm_content=26530330&_hsenc=p2ANqtz-8_JlIqce51V_VrSir24K-If170FR6FDIsSH6tDiE8HvccO1Ht_obqxUET4un1-vL0qTUaKUjZku67uapMPmcdCQ_6lNQ&_hsmi=26530330#ReadMore).” It referenced grabbing an ice cold beverage for the read and this was spot on - I found the article refreshing. Why? Because another panel leader bluntly and accurately outlined the key issue for panels today - that surveys are no longer fit for purpose. We know more than 50 percent of panellists are engaging via their mobile devices, yet they complete only 2 percent of studies on these devices. What’s more, there is nearly double the drop off rate compared to PC users. [Read More](https://info-profiles.kantar.com/panels-will-struggle-but-wont-die) 0 Comments [Click here to read/write comments](https://info-profiles.kantar.com/panels-will-struggle-but-wont-die#comments-listing) Topics: [Market Research](https://info-profiles.kantar.com/topic/market-research), [Panels](https://info-profiles.kantar.com/topic/panels), [Online access panels](https://info-profiles.kantar.com/topic/online-access-panels) ## [The Future of Panels](https://info-profiles.kantar.com/the-future-of-panels) Posted by [Frank Kelly](https://info-profiles.kantar.com/author/frank-kelly) on Jan 20, 2016 - [Tweet](https://twitter.com/share) [![](https://info-profiles.kantar.com/hubfs/5-panels.jpg)](https://info-profiles.kantar.com/the-future-of-panels) ###### ***This blog post was originally published on [GreenBookBlog.org](http://www.greenbookblog.org/2016/01/20/are-the-best-days-of-online-research-panels-behind-us/).*** ### *Are the best days of online research panels behind us?* Research fieldwork methodologies come and go. Postal panels, central location interviewing and CATI all had their moments, but are now outmoded. By all indications, the peak of online panel research was more than five years ago when we had large, responsive, deeply profiled panels. Today, panels are less responsive; respondents do not remain in panels as long and two key benefits of panels, sample selection and panel profiling processes, have largely been replaced by lower quality dynamic pre-screening and respondent allocation algorithms. 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