Chris Fabber
Vice President, Behavioral Panels
Chris serves as Vice President Behavioral Panels at Kantar within the Profiles Division. In this role, he is responsible for development, ongoing maintenance and enhancements of longitudinal behavioral panels, along with all the client relationships associated.
Prior to his time at Kantar, Chris supported global sample and panel assets at both MRops and GfK. Within these roles, he brings over 20 years of panel management, survey, operations, research and technology experience.
Consumers live in the now; they are connected to hundreds of friends and followers through an endless number of devices. Few marketing challenges are trickier than trying to identify and recognize what drives their attitudes and behaviors. What they do and what they say can be vastly different in today’s mobile world.
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Topics:
Panels,
Brand Advertisting,
validation,
behavioral data
